#United States #Salt Lake City #Beans & Brews #High-Altitude Roasting #Coffeehouse

Beans & Brews Coffeehouse Celebrates Record Q1 Growth!

As 2026 unfolds, Beans & Brews Coffeehouse marks an impressive milestone by achieving record growth in the first quarter. Known for its unique High-Altitude Roasting™ technique, the beloved coffee franchise is not only expanding its reach but also establishing itself as a formidable player in the specialty coffee market.

In the first quarter alone, Beans & Brews successfully opened six new locations across Colorado, Nevada, Utah, and Texas, bringing the total openings in the first 100 days of the year to seven. This remarkable feat represents the most fruitful development period for the brand since its inception. Particularly noteworthy is the new outlet in Price, Utah, located inside a Lin’s Fresh Market — this drive-thru venue set a record for the highest opening weekend sales in the history of Beans & Brews, replacing a former Starbucks site and showcasing a strong consumer preference for their quality coffee in convenient locations.

Expansion Strategy

Beans & Brews’ growth trajectory is not random; it is part of a systematic expansion strategy designed to diversify its presence through a mix of traditional shops and unique non-traditional locations like grocery stores. These arrangements not only enhance accessibility for coffee lovers but also usher in new customers in bustling environments. This expansion plan has proven beneficial, attracting both novice franchise owners and seasoned operators who are scaling their investments.

Doug Willmarth, the CEO of Beans & Brews Coffeehouse, shared insights about the thriving franchise model, stating, “We’re seeing incredible momentum because our model is both flexible and built to scale. With operational efficiency leading to strong unit-level performance, we’ve created a system that truly works for our franchise partners. At the same time, our beverage menu innovation introduces new, trend-forward menu items that resonate with today’s consumers.”

This innovative approach combines a stable franchise blueprint with continual beverage innovation, making Beans & Brews an attractive option for entrepreneurs seeking growth opportunities.

Ambitious Growth Plans

Looking ahead, Beans & Brews has set ambitious goals for 2026, aiming to open a record-breaking 25 new locations throughout the year. This builds upon the success of 11 openings in 2025 and highlights an increasing trend of multi-unit growth amongst existing franchisees. Recently, one of its largest franchisees pledged to launch eight new locations within the next 16 months, resulting in a total of 14 units operated by them.

The company’s focus areas for further growth primarily lie in the mountain west, where Beans & Brews continues to gain favorable traction among target consumers and property developers alike. With strong performance indicators at the start of the year, growing interest from developers, and ongoing efforts to enhance site selection, Beans & Brews Coffeehouse is aptly positioned for sustained future success.

About Beans & Brews Coffeehouse

Beans & Brews Coffeehouse took its first steps into the coffee scene in 1993, launching its first location in Salt Lake City, Utah. Since 2004, the franchise model has allowed the company to successfully grow its business. The hallmark of Beans & Brews lies in its High-Altitude Roasting™, which provides a rich and smooth flavor profile by roasting at lower temperatures for shorter periods, thus capturing the essence of the mountainous origins. Today, there are over 94 locations across six states, with more than 75 additional cafes in the works.

If you're interested in exploring franchise opportunities with Beans & Brews Coffeehouse, visit www.beansandbrews.com/franchise for more information.

In summary, the company’s record Q1 growth is not just about numbers; it’s indicative of a well-structured franchise model, quality product offerings, and an innovative approach to coffee retail that resonates well with modern consumers. Beans & Brews Coffeehouse is undoubtedly a brand to watch in the specialty coffee landscape as it continues to thrive and expand further.