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Pocketnest and CUAnswers: A New Era in Financial Wellness

In an age where financial literacy is paramount, Pocketnest, a pioneering platform founded by women, is taking significant strides by integrating with CUAnswers, a renowned provider of digital banking solutions. This collaboration is set to unleash a wave of personalized financial tools, aimed expressly at serving the members of over 200 credit unions and enhancing the financial wellness of approximately 2.1 million individuals.

The Power of Integration

Geoff Johnson, CEO of CUAnswers, emphasized the importance of this partnership, stating that credit unions within their network will access a powerful suite of tools designed to enhance members’ financial health. This initiative is not just about improving individual financial wellness; it's a catalyst for credit unions to explore new opportunities in deposits and lending products, ultimately driving revenue growth in a cooperative manner.

The first of these partnerships is being rolled out through the Frankenmuth Credit Union, making them a trailblazer in utilizing Pocketnest’s offerings via CUAnswers’ digital banking platform. Other credit unions in the network are set to follow, creating a ripple effect of enhanced financial services.

Financial Wellness Redefined

Thanks to Pocketnest's innovative approach, members enjoy an impressive average increase of 57% in their financial wellness. The platform identifies opportunities for credit unions to unlock millions in cross-sell revenue, making it a win-win for both members and institutions alike.

Jessica Willis, CEO and founder of Pocketnest, highlighted that this integration pairs their exceptional financial wellness tools with CUAnswers' trusted digital banking system, improving user experience for credit union members. The integration is seamless and designed for ease of use, allowing credit unions to provide tailored financial support right where members access their banking services daily.

A Holistic Approach to Financial Health

Pocketnest's integration offers a holistic solution that leverages behavioral science and cutting-edge generative AI technology. The platform provides personalized financial guidance across ten critical domains, including budgeting, debt management, estate planning, and tax strategies. This expansive range of services ensures that credit unions can actively engage with their members and uncover new revenue avenues.

The initiative is further boosted by Pocketnest’s commitment to identifying unique member insights, fostering deeper engagement, and ultimately guiding members toward financial independence. This smart integration not only enhances consumer banking but also strengthens lasting relationships built on trust and support.

What's Next?

With the integration now live, all credit unions within CUAnswers can access Pocketnest services at specially negotiated rates. Such accessibility marks a significant step towards democratizing financial wellness tools—empowering credit unions of all sizes to offer impactful solutions to their members.

Launched in 2019, Pocketnest has quickly become a driving force in the fintech landscape, recognized for its significant contributions to digital innovation. Meanwhile, CUAnswers has garnered respect as a leader in operational solutions tailored for credit unions, managing over 2.2 million members and $32 billion in assets since its founding in 1970.

This partnership exemplifies how collaboration can lead to enhanced services and healthier financial futures for consumers, reinforcing the importance of accessibility in an increasingly digital banking world.

In conclusion, as Pocketnest and CUAnswers continue their journey together, they set the stage for a more financially informed and empowered community, transforming the way members interact with their financial institutions.