Startek and CCI Global Merge to Form a New Leader in Human Augmented AI Technology

On April 16, 2026, Startek®, a leading global provider of digital customer experience solutions, announced the successful completion of its merger with CCI Global. This significant union combines the strengths of both companies to create a powerful new player in the Human Augmented AI sector, poised to revolutionize the customer experience industry.

With more than 50,000 employees across 55 distribution centers worldwide, the new organization aims to deliver AI-driven, human-centered customer experiences for some of the largest companies in various sectors, including banking, insurance, retail, healthcare, e-commerce, and telecommunications. By leveraging a global network that spans across 22 countries, the combined entity enhances its ability to provide seamless and quality customer experience across regions, including the Americas, Asia-Pacific, Europe, and Africa.

This merger strategically integrates Startek's digital expertise with CCI Global's operational excellence, forming a robust foundation for Human Augmented AI. By merging cutting-edge AI capabilities with a highly skilled global workforce, the entity is set to deliver sophisticated automation that enhances human connections rather than replacing them. This approach aims to address complex customer needs with smarter and cost-effective solutions, fostering business growth while maintaining empathy and care.

Bharat Rao, Global CEO of Startek, stated, “By merging Startek’s digital heritage and CCI’s operational excellence, we are not just scaling our operations. We are redefining the customer experience landscape. We are moving beyond traditional business process outsourcing models to usher in a new era of Human Augmented AI, where technology enables our employees to focus on the emotional intelligence that drives genuine customer loyalty.”

The newly formed organization has already begun integrating Startek's exclusive data analytics platform with CCI's best-in-class operational frameworks. This combined approach promises immediate enhancements in predictive insights, reduced digital friction, and measurable increases in agent productivity, all supported by real-time AI assistance.

Martin Roe, CEO of CCI Global, emphasized the importance of their workforce by saying, “Our success has always been rooted in our people. By joining forces with Startek, we are equipping our 50,000 employees with the most advanced AI tools in the industry to ensure that every interaction, whether in Africa, Europe, Asia, or America, embodies both technical precision and human ingenuity.”

About Startek

As a global leader in customer experience management, Startek® offers comprehensive digital transformation and CX solutions. With over 35 years of experience, Startek helps organizations across various sectors create memorable and personalized interactions with their customers. Currently operating in 14 countries with a team of over 38,000 employees, Startek is committed to connecting brands with their customers through innovation, empathy, and operational excellence.

To learn more, visit www.startek.com or follow them on LinkedIn @Startek.

About CCI Global

Founded as a pioneer in business process outsourcing, CCI Global is Africa's largest company providing innovative digital customer experience solutions to leading global brands. With two decades of experience and a workforce of over 17,000 employees, CCI addresses the needs of clients in the UK, US, Australia, Canada, New Zealand, and beyond. CCI has positively impacted the lives of more than 350,000 people through job creation and continues to set benchmarks for operational excellence, high-impact growth, and world-class customer experience.

For more information, visit www.cciglobal.com.