Little Woodrow's Unleashes 2026 Turtle Racing Season with a Twist

Little Woodrow's Launches the 2026 Turtle Racing Season

March 5 marks the beginning of an exciting new adventure in the heart of Texas. Little Woodrow's, the beloved neighborhood bar chain, welcomes back its famous Turtle Racing event for the 2026 season, and this year, it's embracing the vibrant and eccentric theme of the "TurtleVerse."

Since its inception nearly two decades ago, Turtle Racing has evolved from a quirky Thursday night pastime into an iconic Texas tradition. Little Woodrow's host locations—Midtown and Webster in Houston, Stone Oak in San Antonio, Lubbock, Southpark Meadows in Austin, and a new spot in Frisco—are gearing up for another thrilling season filled with both fun and competition.

Live turtle racing will kick off at either 7 or 8 p.m. every Thursday from March 5 until November 19, bringing communities together for an evening of excitement and merriment. As patrons gather on the patios, they can cheer on their favorite shelled competitors with names like Turtle Swift, Shellvester Stallone, Timothée Shellamet, Slow Rogan, TORTilla, and much more. Each racer has its own story, promising an entertaining evening filled with laughter and unexpected twists.

Ray Risley, President of Woody's Brands, expresses his enthusiasm for the upcoming season. "Turtle Racing is our most cherished tradition. With the TurtleVerse theme, we're creating a nostalgic yet absurd experience that embodies the spirit of this event. It's all about fan engagement, community, and of course, a good time with cold beer!" This commitment to enhancing the experience is what keeps fans returning year after year.

As part of the new season, fans can participate in the Turtle Journey loyalty program. This innovative initiative allows guests to earn points and redeem rewards during their visits, making it even more enticing for fans to return every Thursday. The excitement of the races combined with the added incentive of rewards ensures a lively atmosphere once the turtles take to the track.

For all turtle bios, the complete schedule, and information about signing up for the loyalty program, interested individuals can visit littlewoodrows.com/turtle-racing. Here, you can also find updates on the events, ensuring that you don't miss a single race night.

About Woody's Brands

Founded in Houston in 1995, Woody's Brands has expanded its reach across Texas and Louisiana through an impressive portfolio of neighborhood bars and dining establishments. Little Woodrow's is among the flagship brands, offering a unique experience that combines social gatherings with competitive games like pool, golf simulation, and of course, turtle racing. With locations designed for fun and camaraderie, Woody's Brands is proud to support local communities and build lasting memories.

Whether you are a long-time fan of Turtle Racing or a newcomer wanting to experience an unforgettable night out, the 2026 season promises loads of excitement, laughter, and community spirit. So rally your friends and join the fun every Thursday night—after all, where else can you witness turtles racing in a lively bar setting while sipping on ice-cold beverages? Get ready for a fantastic journey into the TurtleVerse and create unforgettable memories with Little Woodrow's!