CRYSTAL JOY Pet Care
2025-07-24 02:36:47

CRYSTAL JOY: The Innovative Pet Oral Care Gel Now Available in Shinjuku's Furusato Tax Return Program

CRYSTAL JOY: A New Era in Pet Oral Care



In a significant milestone for pet health, the oral care gel CRYSTAL JOY has been selected as a return gift in the Furusato Tax program for Shinjuku Ward in Tokyo. This product, developed by Anicom Pafe, a subsidiary of Anicom Insurance Co., leverages the groundbreaking MA-T System® technology to enhance oral hygiene for pets.

Innovative MA-T System® Technology



CRYSTAL JOY is formulated using the unique Matching Transformation System®, a patented oxidation control technique that generates optimal levels of aqueous radicals from hypochlorous acid ions, ensuring effective oral care for pets. This innovative approach not only promotes cleaner teeth but also addresses the common concerns pet owners face when trying to maintain their pets' oral health.

Awarded the Prime Minister's Award at the 6th Japan Open Innovation Award, the MA-T System® has made history as the first application of this technology in pet care products in Japan. The collaboration between Anicom Group and Earth Chemical Co., Ltd. culminated in the creation of Crystal Joy, responding to pet owners’ desires for straightforward and effective oral hygiene solutions for their furry family members.

A Gel That Speaks for Itself



Unlike other products that may mask odors, CRYSTAL JOY prides itself on being colorless, tasteless, and odorless. This transparency allows pet owners to monitor their pets' oral hygiene without distractions or modifications, reinforcing the importance of regular oral care. In fact, 74% of users noticed a significant reduction in bad breath after using the gel—proof of its efficacy and the careful attention brought to its formulation.

Moreover, the product maintains its properties for extended periods, thanks to a meticulous adjustment of viscosity, ensuring lasting effectiveness. Comprising over 99% water, CRYSTAL JOY has met the rigorous safety standards set by the Japan MA-T Association, making it a reliable addition to your pet care regimen.

Details of the Furusato Tax Offering



Here are the specifics regarding the return gift:
  • - Product Name: CRYSTAL JOY
  • - Contents: 60g
  • - Donation Amount: 9,000 yen

CRYSTAL JOY is not only a boon for your pets but also an opportunity to contribute to the betterment of your community through the Furusato Tax program. Available on various platforms including the Shinjuku Furusato Tax Special Site, Furusato Choice, Rakuten Furusato Tax, and more, pet owners can experience the benefits of this innovative product while supporting their local area.

About Anicom Pafe



Anicom Pafe operates as a comprehensive support service provider for veterinary practices, offering tools like the cloud-based account management system Anirese Cloud to streamline operations from patient information to billing. Besides, it caters to pet owners through health consultations and product offerings, including notable food brands like Kimi no Gohan and Minna no Gohan. The launch of CRYSTAL JOY into their product lineup underscores their commitment to pet health, particularly in the burgeoning field of oral care, which is receiving increased focus even in human medicine.

With services that include genetic testing and gut microbiome assessments for pets, Anicom Pafe is dedicated to improving the lives of pets and their owners through an array of supportive services.

Company Details


  • - Location: 39F Sumitomo Realty & Development Shinjuku Grand Tower, Nishi-Shinjuku 8-17-1, Shinjuku-ku, Tokyo
  • - CEO: Katsu Ataka
  • - Official Website: Anicom Pafe

In conclusion, as CRYSTAL JOY joins the Furusato Tax offerings, interested pet owners can not only invest in their pets' oral health but can also play an active role in supporting their community. Explore the possibilities with this innovative product designed for our beloved furry companions.


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Topics Consumer Products & Retail)

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