#Germany #Hisense #Berlin #AI Your Life #IFA 2025

Hisense Unveils Groundbreaking Innovations at IFA 2025

On September 7, 2025, in Berlin, Hisense, a global leader in electronics and home appliances, presented a range of AI-driven innovations under the theme "AI Your Life" at the IFA 2025. This initiative aims to transform every scenario into seamless and personalized interactive experiences, encompassing immersive entertainment, superior home cinema, intuitive living solutions, and eco-friendly comfort.

AI Your Vision: Bringing Every Frame to Life

Hisense revealed its most advanced display technologies designed for unparalleled home entertainment. The RGB-MiniLED TV 116" UX delivers stunning black levels, vivid colors, and peak brightness of up to 8,000 cd/m², making it perfect for movie nights or gaming sessions where every detail counts. As a pioneer in RGB-MiniLED technology, Hisense showcased how the precise control of red, green, and blue mini-LEDs provides lifelike clarity. Additionally, the introduction of MicroLED innovations, AI TVs, and AI-driven sound systems expands the possibilities, turning living rooms into gaming zones, e-sports arenas, or digital art galleries, encouraging shared experiences among users.

AI Your Cinema: Big Screen, Limitless Experience

For those who crave authentic cinema experiences at home, Hisense launched the TriChroma Laser Cinema L9Q, capable of projecting images up to 200 inches and supporting IMAX Enhanced for excellent performance even in bright environments. Complementing this is the C2 Ultra Laser Mini-Projector, which supports projections up to 300 inches with extremely low latency, making it perfect for transforming any blank wall into a gaming arena or enjoying movie nights on a grand scale. With the clarity and portability of laser technology, every space becomes a stage for entertainment.

AI Your Home: Everyday Life Made Smarter

Hisense is integrating AI into daily routines with devices that blend design and intelligence. The PureFlat Smart Series Refrigerator will feature an interactive 21-inch screen, serving as the kitchen's centerpiece where users can plan meals with Kitchen AI, stream live games via VIDAA, or post AI-generated art. Through the ConnectLife AI platform, the first ConnectLife AI agent will support kitchen and laundry tasks, helping households optimize energy consumption and streamline chores, making life more connected, efficient, and creative. From cooking inspiration to stress-free laundry, routines are being redefined.

AI Your Air: Comfort That Understands You

The award-winning U8 S Pro Air Conditioner, recognized with the Red Dot Award for its design concept, combines intelligence with comfort. Equipped with HI-SENSOR presence detection, an AI voice assistant responding to 18 commands, and a HI-NANO ion filtration system, it adjusts to user needs throughout the day. Its dot-matrix display adds personality, while features like the Coanda airflow and 90° louvers provide even, draft-free cooling.

Beyond individual homes, Hisense's expertise will extend to smart buildings, energy management, and automotive air systems contributing towards safer, smarter, and more sustainable mobility solutions.

At IFA 2025, Hisense not only introduced groundbreaking innovations but also unveiled its vision of how AI can understand, anticipate, and respond to human needs. By combining leading RGB-MiniLED and laser display technologies with a new generation of smart home and air solutions, Hisense aims to enable people to lead freer, more comfortable, and confident lives, helping them enjoy every moment both at home and beyond.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in household appliances and consumer electronics, with operations in over 160 countries. Hisense focuses on delivering high-quality multimedia products, household appliances, and intelligent IT solutions. As per Omdia, Hisense ranks first worldwide in the television segment for screens of 100 inches and above (from 2023 to the first half of 2025). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships to connect with audiences worldwide.