Celebrating 90 Years of San-X: A Special Exhibition in Taiwan Awaits

San-X’s 90th Anniversary Celebration: A Milestone Exhibition in Taiwan

San-X Co., Ltd., headquartered in Chiyoda, Tokyo, is thrilled to announce a special exhibition to mark its impressive 90-year milestone in 2026. For the first time, the "San-X 90th Anniversary Exhibition" will take place overseas, specifically in Taiwan, a country known for its enthusiastic fanbase of San-X characters.

For the past three years, the exhibition, titled "San-X 90th Anniversary: Our Wonderful Characters’ Grand Exhibition," has traveled across Japan, encompassing ten different locations. This exhibition celebrates the magic and charm of San-X’s characters, created by the ingenious minds behind the brand. Given the immense popularity of these characters, the upcoming exhibition aims to reach an international audience by making its debut in Taiwan.

This exhibition promises to be a grand showcase of over 1,000 beloved characters, including favorites like Rilakkuma and Sumikko Gurashi. This is an exceptional opportunity for overseas visitors to familiarize themselves with these endearing creations. Moreover, the exhibition will feature a brand new main visual alongside a special illustration exclusive to the Taiwan venue. This artwork will depict beloved San-X characters interacting with local Taiwanese delicacies, and attendees can expect unique merchandise themed around this special design, available only at the exhibition.

Detailed information about tickets and exclusive merchandise will be shared in the near future, and fans are encouraged to stay tuned for updates.

Spotlight on Some Popular San-X Characters

Tarepanda (Debuted in 1998)

Tarepanda made its debut in 1998, quickly enchanting fans with its unique charm. Its size ranges from 5 cm to 3 m, with significant individual variation reported. Although it's difficult for amateurs to distinguish between male and female Tarepanda, there are amusing rumors about them multiplying by splitting. If you leave a sweet treat like “suama” in a clear jar, you might just find a Tarepanda inside!
Learn More About Tarepanda

Rilakkuma (Debuted in 2003)

Rilakkuma, a plush bear that suddenly began living with OL Kaoru, embodies a laid-back lifestyle, relishing lazy days. With a zipper on its back that conceals a secret, Rilakkuma shares a home with Koli-Rilakkuma, a mischievous little bear, and Kiiroi-Tori, a hardworking, cleanliness-focused bird. Friends also include Chaiko, a bear residing in a honey forest.
Learn More About Rilakkuma

Sumikko Gurashi (Debuted in 2012)

Born in 2012 with the mantra "This is where I feel at ease," Sumikko Gurashi characters attract attention with their cute yet slightly negative and surreal appeals. They represent how many Japanese people tend to prefer sitting in quieter corners on trains or at cafes, personifying a charming sense of comfort and solitude.
Learn More About Sumikko Gurashi

About San-X

With a portfolio of over 1,000 original characters like Rilakkuma, Sumikko Gurashi, and Tarepanda, San-X has continued to enchant audiences by delivering its unique charm through original products, licensing, events, and various promotional efforts. The characters bring forth a blend of cuteness and humor, fostering a sense of warmth and connection with their audience.

Visit the Official San-X Website: San-X Official Site

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