#Japan #Huawei #Tokyo #Kokugakuin University #HUAWEI WATCH

Huawei’s Commitment to Running Culture in Japan

Huawei Japan has recently announced an exciting collaboration with Kokugakuin University’s athletics team, providing them with their latest smartwatch series, the "HUAWEI WATCH." This partnership aims to support the team’s ambitious pursuit of victory in three prestigious relay races: the Izumo Ekiden, All Japan University Ekiden, and Hakone Ekiden. Through this collaboration, Huawei not only seeks to bolster the team’s efforts but also to contribute to the development of a vibrant running culture across Japan and promote healthier lifestyles among the populace.

Emphasizing Technological Advancement in Running

In recent years, Huawei has prioritized its initiatives in the running domain, recognizing the sport's potential to inspire and empower individuals. In March 2026, the company intends to release the "HUAWEI WATCH GT Runner 2," a smartwatch specifically designed for runners, followed by the launch of the "HUAWEI WATCH FIT 5" series, known for its expansive display and long battery life, in May. This strategic focus will cater to a diverse audience, ranging from elite athletes to casual runners, providing comprehensive training support.

This partnership marks a significant step forward in Huawei’s commitment to Japan’s competitive running scene and the broader sports industry. By collaborating with Kokugakuin University, one of Japan's leading long-distance running teams, Huawei aims to deepen its engagement and provide cutting-edge technology for athletes.

The Philosophy of “Now Is Yours”

As a part of its evolving philosophy, Huawei has introduced the slogan "Now Is Yours" in addition to its longstanding motto, "Make It Possible." This new philosophy encourages individuals to embrace their unique journeys of challenge and growth, taking strides towards personal goals. Huawei has consistently provided seamless technology that empowers people to explore their potential and seize their special moments in life.

Running, inherently a sport of self-reflection, embodies the spirit of progressing step-by-step. The dedication displayed by the Kokugakuin University athletes exemplifies the core message of “Now Is Yours,” as they continually challenge their limits. Huawei aims to support these athletes' journeys by providing them with advanced technology that enhances their training moments.

Driving the Future of Japanese Long-Distance Running

Kokugakuin University’s athletics team has a rich history dating back to 1950 and is well-respected within the competitive landscape of Japanese universities. With numerous accolades under their belt, including championships in the Izumo Ekiden and All Japan University Ekiden, they are recognized as one of the nation’s top teams. Their consistent high performance has not only produced elite runners but has also significantly impacted Japan’s long-distance running scene.

As they gear up for the 2026 season, the anticipation surrounding their prospects for victory in the upcoming relay races continues to inspire runners and sports enthusiasts across the country. Huawei views collaborations with elite athletes as crucial in elevating the running market in Japan.

Enhancing Athletes' Training with Cutting-Edge Technology

The partnership’s significance lies in its aim to benefit not only elite runners but also everyday enthusiasts. Through the provision of their advanced products, such as the "HUAWEI WATCH GT Runner 2" and the "HUAWEI WATCH FIT 5" series, Huawei seeks to raise the training standards for Kokugakuin University athletes while also contributing insights gained from this collaboration to future product development.

Coach Yasuhiro Maeda of Kokugakuin University expressed his vision during the Huawei new product launch in May 2026. He stated, "The HUAWEI WATCH will support our goal of conquering the Hakone Ekiden, a long-standing aspiration. I’m eager to utilize real feedback from our top athletes to aid in product development."

Future Innovations and Collaborations

Through a dedicated investment in R&D in health and sports, Huawei has been consistently scaling its support for runners worldwide. The upcoming HUAWEI WATCH GT Runner 2, a product developed in collaboration with Eliud Kipchoge and his team, embodies this commitment with features designed from athletes’ insights. It will offer precision performance and scientific support, making it a premier choice for runners.

Additionally, the "HUAWEI WATCH FIT 5" series enriches everyday health management for all types of users. With an accessible price point, this smartwatch combines various sport functionalities – from running to cycling – thereby catering to a wide range of athletic needs.

Through this collaboration, Huawei is committed to supporting the Kokugakuin University athletics team and aims to use insights obtained from this partnership to innovate future products that resonate with the growing running community in Japan. With a shared vision of encouraging individuals to push their limits, Huawei remains steadfast in its mission to enrich the running experience globally, as expressed in their core philosophy, "Now Is Yours."