#Japan #Sendai #Quatre Saisons #Amidonnée #Véronique Damar

Quatre Saisons Sendai to Celebrate a Fresh Look

Quatre Saisons, a beloved lifestyle shop originating from Paris, is excited to announce its grand reopening on September 9, 2026. As it marks its 23rd year in Sendai, the store is ready to unveil a refreshed atmosphere while retaining its cherished brick-style ambiance.

A New Shopping Experience

The revitalized store boasts vibrant shop signs integrated with lighting, along with stylish blue wall shelves to create a contemporary yet inviting environment. This update aims to delight new and returning customers alike, offering a shopping experience that reflects modern sensibilities without losing its classic charm.

Special Events for the Grand Reopening

In celebration of this renewal, Quatre Saisons has planned a series of exciting events, including:

• - Amidonnée Lace Textile Objects

Duration: September 9, 2026 - until supplies last
Quatre Saisons will feature unique textile art pieces made from vintage lace materials sourced from Europe. Each item showcases different crochet techniques based on its color, shape, and size, providing a delicate and charming visual experience. Customers are encouraged to admire the intricate craftsmanship and imagine the stories behind these historical lace pieces, which have been skillfully crafted.

About Amidonnée

The name "Amidonnée" comes from the French verb meaning "to starch." This brand breathes new life into old lace, transforming it into contemporary art while honoring the history and memories attached to this delicate work. Features of Amidonnée include poetic designs that skillfully play with shadow and light, creating a modern aesthetic grounded in tradition.

Meet Véronique Damar

Véronique Damar, a textile artist and craftsperson, will also be highlighted during the event. Her journey into the world of textiles began in high school, leading her to study visual arts at Rennes School of Fine Arts, followed by textile design at ENSCI – Les Ateliers in Paris. She had invaluable experiences working with renowned fashion designers like Christian Lacroix and Isabel Marant, solidifying her expertise and passion for textiles.

Upcoming Event Highlights

• - Le Goûte Flea Market

Duration: September 9 - September 23, 2026
Discover a curated selection of antique items from France and Belgium. This event presents a treasure-hunting experience where visitors can find unique pieces picked by the store's owner from various countries.

• - FRANCESCA AMAM LABEL Exhibition

Duration: September 9 - September 27, 2026
Featuring garments crafted from high-quality domestic fabrics, this collection prioritizes comfort, fit, and craftsmanship.

• - Chapeaugraphu Hat Exhibition

Duration: September 9 - while supplies last
Enjoy a special selection of unique hats from the beloved Okayama-based hat brand, which offers warm, handmade items perfectly suited for fall and winter.

• - Coffee Kajita

Duration: September 9 - while supplies last
Taste a special coffee blend specially prepared for Quatre Saisons by Coffee Kajita in Nagoya, along with delicious baked goods like pound cakes and financiers available in limited quantities.

Exciting Opening Promotions

As part of the grand reopening celebration, the first 200 customers spending over ￥5,000（税込） will receive an exclusive mini tote bag in autumn colors (brown, navy, red). Additionally, a special triple-point service will be available for customers collecting 30 stamps for discounts on future purchases, making this a perfect opportunity for savvy shoppers.

Store Information

• - Renewal Opening: September 9, 2026
• - Location: 1F, 1-2-3 Chuo, Aoba-ku, Sendai, Miyagi, 980-8484
• - Business Hours: 10:00 AM - 8:00 PM
• - Access: A one-minute walk from JR Sendai Station or Sendai Subway Station.

Please note that the current store will remain open until August 31, 2026.

Quatre Saisons has been an integral part of the Japanese lifestyle since the opening of its first store in Jiyugaoka in 1987, following its establishment in Paris in 1968. The brand embodies a unique blend of French culture with Japanese living, continuously proposing a natural lifestyle that celebrates the seasons, all while gearing up for its 40th anniversary in Japan in 2027. Stay tuned for exciting new initiatives that aim to bring joy and surprise to loyal customers.