#Japan #Tokyo #Lotte #Bikkuriman #Cute Characters

Introducing the Adorable Bikkuriman Chocolates

In a delightful twist, Lotte Co., Ltd. is excited to announce the launch of its new product, the 'Cute Bikkuriman Chocolates,' set for release on July 28, 2026. This marks the first time in the history of the iconic Bikkuriman brand that a collection will focus on a cute theme, aimed at both old fans and new collectors alike.

A Nostalgic Collection with a Modern Touch

Bikkuriman gained immense popularity in the 1980s with the 'Devil vs. Angel' series, selling approximately 400 million units annually at the peak of its fame. The charm of collecting stickers and trading them became a beloved pastime for many. Today, in an era where retro trends and nostalgic collections have made a comeback, Bikkuriman has seized the opportunity to reintroduce its cherished characters through a fresh, adorable lens.

The 'Cute Bikkuriman Chocolates' will feature a total of 41 shiny sticker designs, each showcasing beloved characters in endearing poses and outfits, revitalized for a new generation. The quality of the product remains high, with the delicious crunchy wafer chocolate that fans know and love.

What's Inside the Box?

Each package contains one sticker, designed to delight both young and old. The concept revolves around elevating classic characters like Super Zeus and Super Devil into cute versions that resonate with today's aesthetic. With this transformation, fans will rediscover their favorite characters with an unexpected and charming twist.

Unpacking the Idea Behind 'Cute Bikkuriman'

As described by the development team, the project's unique feature is the thematic shift towards cuteness within the historically edgy Bikkuriman universe. While many may associate key figures from Bikkuriman, like the head characters, with a cool persona, there is an entirely different side that expresses cuteness. The goal was to unveil this new perspective and frame modern 'cuteness' in a way that remains true to the brand.

The team drew inspiration from contemporary expressions of cuteness, such as idol-like poses and heart shapes, exploring various 'heart poses' like finger hearts and angel hearts. This diversity in expressions allowed each character to embody unique personalities while presenting a cute aesthetic.

The hope is for older generations who grew up with Bikkuriman to relish in the nostalgic shock of seeing familiar characters portrayed cutely, while younger generations can enjoy the novelty these reimagined characters bring. The fun lies not only in collecting but in the shared experience as friends and family discover their personal 'favorite cute Bikkuriman' together.

Launch Details

The 'Cute Bikkuriman Chocolates' will be launched initially in the western regions of Japan, excluding Shizuoka, with an expected retail price around 140 yen (tax included). With excitement building, Lotte aims to reignite the joy of sticker collecting culture that has captivated so many.

By bridging generations through the adorable redesign of beloved characters, Lotte is confident that this new venture will foster connections among friends, families, and even new fans discovering Bikkuriman for the first time.

For more detailed information about the product and to keep up with Lotte’s latest offerings, visit Lotte's official website.