Experience Ideal Sleep with Custom Pillows at PILLOW STAND in Shin-Urayasu

On April 11, 2025, Nishikawa, a leading brand in sleep solutions, opened a new store, PILLOW STAND, at Atre Shin-Urayasu. This unique pillow retail space allows customers to create their ideal sleeping environments through custom-made pillows. Designed for today’s busy lifestyle, PILLOW STAND focuses on delivering tailored support to meet individual sleep needs.

PILLOW STAND invites customers to experience a range of products aimed at enhancing sleep quality. Its highlight is the customizable Nishikawa Order Pillow, where expert staff provide personalized consultations and measurements to craft the perfect pillow based on the customer’s head and neck shape as well as sleeping posture. Using an original measuring device, adjustments can be made down to the millimeter, allowing customers to take home their custom pillow on the very same day. Continuous support is also available for periodic maintenance and height adjustments, ensuring long-lasting comfort with each pillow purchased.

In recent years, the significance of quality sleep has attracted attention as a crucial factor for better health and productivity. Demand for personalized sleep solutions tailored to individual body types and sleeping positions has been on the rise. Nishikawa leverages insights and evidence from the Japan Sleep Science Institute to provide optimal sleeping solutions.

Those struggling with sleep quality, neck or shoulder issues, or anyone having difficulty finding a suitable pillow are encouraged to visit the PILLOW STAND in Shin-Urayasu. The expert team is dedicated to helping customers find the right solutions for a better night’s sleep.

Overview of the New Store: PILLOW STAND at Atre Shin-Urayasu

- Opening Date: April 11, 2025
- Location: 1-1-12, Irifune, Urayasu City, Chiba Prefecture, 279-0012
- Business Hours: 10:00 AM - 9:00 PM
- Store Area: 9 tsubo
- Website: Nishikawa Stores

Main Products/Services Offered

Nishikawa Order Pillows

These pillows feature a three-layer structure with up to 14 adjustable height points, allowing personalized fitting for each customer. The materials come in nine different types to choose from according to individual preferences. To ensure prolonged comfort, Nishikawa offers height adjustments after purchase for free, with conditions varying depending on the product.

Custom Pillow Site

Order Pillow Creation Process

1. Consultation: Customers will discuss their sleep issues, current products, and environments for comprehensive advice.
2. Measurement: Using the proprietary measuring tool, the staff measures the height of the back of the head and neck to pinpoint pillow adjustments.
3. Material Selection: Users can choose from a variety of stuffing materials ranging from soft to firm.
4. Testing: Customers can try out pillow heights and materials, making fine adjustments as needed.
5. Final Adjustments/Completion: Based on measurements and trials, the staff will adjust the pillow at up to 14 points for full customization, ready for same-day pickup.

AIR Sleep Mattresses

The AIR brand, favored by top athletes, incorporates advanced sleep science into bedding products for enhanced performance by optimizing pressure distribution and sleep posture. This ensures a more restful sleep experience.

AIR Brand Site

Keeps Cushions

Utilizing proprietary theories of pressure balance, the Keeps cushion supports the pelvis in an ideal sitting position through the Triangle Support System(R), allowing users to maintain and achieve correct posture effortlessly for longer durations.

Kepps Brand Site