#Japan #Tokyo #Daikoku Electric #SHUNRI #Tabannenoshi

Daikoku Electric Unveils New Documentary Series

Daikoku Electric Co., Ltd., based in Nagoya, Aichi Prefecture, has excitingly announced the release of a brand-new short documentary series on its official YouTube channel. This series, titled 'Takumi no Monogatari' (Stories of the Craftsmen), aims to delve deeply into the motivations and challenges faced by the company’s group members, creators, and their philosophies surrounding craftsmanship. Each episode promises a look at what drives these innovators as they craft their exceptional products.

The first installment of this six-episode series, named 'Takumi no Yawahira' (The Space of Mastery) - Beauty Resides in the Space, shines the spotlight on SHUNRI Co., Ltd., known for its traditional Japanese crepe store, 'Tabanenoshi.' The episode provides a close-up view of Ayaki Hashino, the founder and now chairman of SHUNRI, exploring her motivations behind the brand's creation, the meticulous craftsmanship involved, and the daily challenges she faces.

The very first episode of this intriguing documentary series, titled 'Who is Ayaki Hashino? 300,000 Crepes in Just Four Years,' is available for viewing now on Daikoku Electric's official YouTube channel.

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Overview of 'Takumi no Monogatari'

The 'Takumi no Monogatari' series focuses on the entrepreneurs and creators within the Daikoku Electric group, showcasing the struggles and triumphs that come with bringing products and artworks to life. By shining a light on the thoughts and dedication of each individual, the aim is to reveal the underlying narratives that often go unnoticed in the finished products.

The series will be composed of short videos, each approximately 30 seconds long, released progressively as YouTube Shorts, making them easy to digest for viewers.

First Episode: 'The Space of Mastery' - Beauty Resides in the Space

Featured Entity: SHUNRI Co., Ltd.

• - Chairman: Ayaki Hashino
• - First Episode Title: 'Who is Ayaki Hashino? 300,000 Crepes in Just Four Years'
• - Format: Short Videos (approximately 30 seconds each, total of six episodes)

Craftsmanship of 'Tabanenoshi'

The exceptional matcha used in 'Tabanenoshi' comes from the renowned Kakegawa region in Shizuoka Prefecture, known for its unique balance of bitterness and umami. The matcha used is sourced from award-winning tea gardens, possessing intricate flavors meticulously enhanced by unique blending techniques that highlight the matcha's fragrant richness.

Moreover, the signature of 'Tabanenoshi' is the delicate Mizuhiki, a handcrafted ribbon made by skilled artisans. This Mizuhiki embellishes the crepes’ packaging and continues to serve a purpose beyond just decoration; it can be repurposed as bookmarks or decorative items, adding charm to daily life.

'\(Tabanenoshi\)' opened its first store in Asakusa in 2022 and has since expanded across Japan, from Tokyo to cities like Kanagawa, Chiba, Kyoto, Osaka, and Fukuoka, offering a modern take on traditional flavors. The name 'Tabanenoshi,' which signifies the binding of multiple pieces of Mizuhiki, symbolizes the connections and shared happiness among people. The brand emphasizes gratitude for encounters and the value of relationships, encapsulating its mission in every crepe.

About SHUNRI Co., Ltd.

Founded on December 12, 2022, SHUNRI operates the 'Tabanenoshi' crepe stores across Japan, all stemming from its Asakusa headquarters. As of April 1, 2026, it has become a group company of Daikoku Electric Co., Ltd.

About Daikoku Electric Co., Ltd.

Daikoku Electric is a leader in the pachinko industry, focusing on innovative value creation as its management philosophy. With a significant share in the market for computer systems for pachinko halls, the company is at the forefront of the industry, leveraging big data to drive new value creations.