A Major Milestone for Keystone Western and Norm Curtis
CEO Coaching International, a prominent executive coaching firm known for nurturing growth-focused leaders across the globe, has recently shared its excitement over the monumental acquisition of Keystone Western by TFI International. This acquisition not only marks a new chapter for Keystone Western’s longstanding CEO Norm Curtis but also highlights the success of strategic coaching that has helped him reach this goal.
The Big News
On December 3, 2024, CEO Coaching International congratulated Curtis and Keystone Western for their immense achievement—selling the company to TFI International, a distinguished name in the transportation and logistics sector within North America. The announcement was made in a heartfelt video released on LinkedIn, where Curtis expressed his enthusiasm for becoming a part of a larger network with expanded capabilities and resources.
What This Means for Keystone Western
Keystone Western is well-known for its exceptional truckload and less-than-truckload services, primarily operating across Canada and the U.S. Now, under the umbrella of TFI International, Curtis envisions a brighter future filled with opportunities to better serve their clientele.
“This change will enable us to serve our customers better, reach new heights, and open exciting doors for our entire team,” he declared in the video.
Celebrating Norm Curtis's Leadership
What makes this achievement even more remarkable is the background of Norm Curtis. As a client of CEO Coaching International since 2009, Curtis demonstrates the core values that the coaching firm champions: resilience, disciplined execution, and a strategic vision.
Mark Moses, CEO and Founding Partner of CEO Coaching International, emphasized the significance of this acquisition, stating,
“Norm Curtis has always thought BIG, and this acquisition is a powerful testament to the extraordinary company he built.” His hard work and commitment to excellence have played a crucial role in paving the way for this successful milestone.
David Sobel, a Partner and Coach at CEO Coaching International, also highlighted Curtis's commitment to his vision and family during challenging times.
“This isn’t just about the exit—it’s about the life he’s built and the legacy he’s created,” Sobel mentioned, underlining the human aspect of entrepreneurship.
A Journey of Growth and Success
CEO Coaching International has a rich history of guiding CEOs and entrepreneurs toward extraordinary results. Having worked with over 1,000 leaders across 60 countries and 45 industries, their impact is evident in the impressive statistics: companies that partnered with them for two years or more experienced an average revenue growth rate of 31%—significantly higher than the national average.
The coaches at CEO Coaching International bring a wealth of experience, predominantly being former CEOs, which allows them to share actionable insights that foster growth in their clients’ businesses. They have consistently demonstrated their ability to lead organizations toward successful exits, navigating the intricate paths of entrepreneurship with skill and clarity.
Looking Ahead
As Keystone Western embarks on this transformative journey, the future looks promising under the guidance of TFI International. The acquisition not only expands its operational capabilities but also allows the company to cater to a broader customer base, enhancing their value proposition in a competitive market.
For more insights about Keystone Western and the services they offer, visit
Keystone Western. Additionally, if you aspire to elevate your business through coaching, explore options with CEO Coaching International at
CEO Coaching International.
This successful transition serves as an inspiration to business leaders aspiring to achieve impactful outcomes through leadership and coaching. The dedication of Norm Curtis, paired with the strategic support of CEO Coaching International, exemplifies how thinking BIG can lead to extraordinary achievements in the world of business.