#China #Qingdao #Haier #Australian Open #AO 1 Point Slam

Haier Partners with AO 1 Point Slam

On August 5, 2026, Haier, a global leader in major home appliances, announced a partnership with AO 1 Point Slam, an innovative tennis initiative designed to bring amateur players to the forefront of the Grand Slam experience. This exciting collaboration aims to create pathways for local tennis enthusiasts, allowing them to participate in events leading up to the prestigious Australian Open.

The partnership focuses on connecting community tennis players with the world’s largest tennis stage, offering players of all ages and skill levels the chance to compete in local qualifying events. Notably, participants in these qualifiers will have the opportunity to showcase their talents on the iconic Rod Laver Arena during the opening week of the Australian Open.

To boost local community participation, Tennis Australia and Haier are actively engaging with tennis clubs, associations, schools, and coaches across the nation, encouraging them to organize qualifying events. Each player who competes in the main tournament during the opening week will represent their local community. Clubs associated with potential champions will receive grants aimed at enhancing local tennis initiatives.

Wang Meiyan, Vice President and Brand Director at Haier Group, remarked, “Our long-standing partnership with the Australian Open has allowed us to build relationships with tennis fans and communities worldwide. By expanding our partnership to include AO 1 Point Slam, we are creating new engagement opportunities for a broader community of players and fans, bringing the excitement of the Australian Open closer to communities around the globe.”

Cedric Cornelis, Commercial Director at Tennis Australia, expressed excitement over the enhanced partnership, stating, “Haier's commitment to innovation and quality aligns perfectly with the values of our sport. This collaboration will elevate one of the newest events on the tennis calendar, supporting amateur tennis communities nationwide.”

Building on more than two decades of experience in sports marketing, beginning with their collaboration with Melbourne Tigers in 2004, Haier has expanded its presence in world-class sports venues by partnering with top football clubs, including Paris Saint-Germain and Liverpool FC, and participating in major international sporting events such as the Australian Open and Roland-Garros.

These partnerships enable Haier to cultivate relationships with diverse audiences worldwide while deepening its understanding of local cultures and consumer lifestyles. This knowledge continuously informs Haier’s approach to developing new products and solutions that meet the evolving needs of households across various markets.

Haier harnesses its global R&D network and local innovation efforts to create smart home solutions tailored for different home environments and lifestyles. From energy-efficient washing machines designed for European households to high-performance appliances developed for North American consumers, Haier consistently adapts its innovations to cater to the diverse needs of users.

Recognized as the leading global brand in major home appliances by retail volume for 17 consecutive years and as a frontrunner in the smart home sector, Haier bolsters its market leadership through innovation, consumer-focused solutions, and commitment to community engagement. By intertwining the worlds of sports, social life, and technology, the company aims to create lasting value for consumers around the world.

For more details on event organizers, registration, and participation, please visit tennis.com.au/one-point-slam.

Founded in 1984, Haier Group has established itself as a leader in the international market for solutions that enhance quality of life and drive digital transformation, operating under the philosophy of “Greater Creativity, More Possibilities.” The company operates 10 R&D centers, 35 industrial parks, and 173 manufacturing sites globally, with a reported global revenue of $59.8 billion in 2025. Haier is the only IoT ecosystem brand ranked in the Kantar BrandZ Top 100 most valuable global brands consistently for the past eight years. Additionally, Haier has maintained its leadership position in the global large appliance brand rankings by Euromonitor for 17 years running.