Celebrate the Launch of CITIZEN xC's Limited Model with Keiko Kitagawa at Omotesando Event

CITIZEN xC POP UP EVENT “BLOOM YOUR LIFE” Overview

CITIZEN Watch Co., Ltd., headquartered in Nishitokyo City, Tokyo, is delighted to announce an exciting event at Bakery Cafe 426 in Harajuku. Running from October 3rd to October 5th, 2025, this pop-up event, titled ‘CITIZEN xC POP UP EVENT “BLOOM YOUR LIFE”’, will allow visitors to try on popular models from the CITIZEN xC collection. This event is held to celebrate the release of a special limited model designed by actress Keiko Kitagawa, who has been the iconic face of CITIZEN xC since 2012. This limited model, the CITIZEN xC KEIKO KITAGAWA Limited Model, will be available for purchase starting October 3rd, with a retail price of ¥143,000 (excluding tax).

The Inspiration Behind “BLOOM YOUR LIFE”

Embodying the message of blossoming into one’s true self, the CITIZEN xC brand encourages wearers to feel empowered and confident, much like a flower blooming when it receives sunlight, water, and nourishment from the earth. The event's theme, 'BLOOM YOUR LIFE', aims to resonate with this uplifting philosophy. Participants will not only get a chance to see Kitagawa's first-ever design but also immerse themselves in the atmosphere that celebrates new beginnings and positivity.

On the first floor, visitors will find the exclusive limited model, showcasing its elegant design which reflects Keiko Kitagawa’s artistic vision. The second floor will feature interactive displays filled with colorful florals and encouraging messages from CITIZEN xC, such as, ‘“Now is your springtime.”’ Guests can try on new releases and beloved classics from the xC collection, allowing them to find a watch that resonates with their own uniqueness.

Special Gifts for Attendees

As part of the event, attendees are encouraged to share their experience on social media by posting photos with the hashtag designated by CITIZEN xC. In return, they will receive delightful branded tea gifts featuring original designs, inspired by flowers and their meanings, as well as personable messages that celebrate their individuality. These packages will include unique blends such as ‘Modern British’ and ‘Peach & Osmanthus’.

Event Summary:

- Event Name: CITIZEN xC POP UP EVENT “BLOOM YOUR LIFE”
- Dates: October 3rd (Friday) – October 5th (Sunday), 2025
- Location: Bakery Cafe 426, 4-26-18 Jinguumae, Shibuya, Tokyo
- Hours: 11:00 AM – 7:00 PM (closing at 6:00 PM on the final day)
- Admission: Free
- Organizer: CITIZEN Watch Co., Ltd.

Join us at this enchanting event and discover how a CITIZEN xC watch can reflect your unique essence. It's not just a timepiece; it’s an expression of who you are. Explore the entire xC collection, designed for dreamers and doers alike, that allows you to embrace life fully.

About the CITIZEN xC Brand

Launched in 1996 as a women’s watch brand by CITIZEN, xC stands for elegance and functionality. With features such as Eco-Drive technology, which requires no battery replacements, and radio-controlled accuracy, xC supports women in their daily lives while enabling them to feel confident and stylish. As of 2015, CITIZEN xC ranked as the number one women's watch brand in Japan's mid-price market, demonstrating its commitment to empowering women through sophisticated design and reliable quality.

CITIZEN xC also believes in social responsibility, collaborating with international NGO Plan International to aid girls and women in developing countries. Since 2013, a portion of sales has been donated to support initiatives that enhance educational opportunities for those affected by gender inequality.

This event marks an opportunity not just to engage with the wonderful world of CITIZEN xC but also to embrace its mission of blooming into your best self. We look forward to seeing you there!