#USA #New York #Sol de Janeiro #Women's Leadership #brand growth

Sol de Janeiro Expands Leadership Team

In a bold move that reinforces its commitment to diversity and growth, Sol de Janeiro has welcomed two prominent female leaders to its executive team. As the globally recognized beauty brand continues to scale its operations, these appointments highlight a strategic focus on people, culture, and performance.

New Executive Roles
Laurie Lovett has joined the company as the Chief People Impact Officer, while Elaine Paik has been appointed as the Chief Financial Officer. Both will work closely under the guidance of CEO Heela Yang, marking a significant step in Sol de Janeiro's journey beyond the $1 billion revenue milestone toward new horizons.

The Vision Behind the Appointments
According to Heela Yang, “Sol de Janeiro was built on the belief that connection is powerful, and people are everything.” Heela further emphasized that both Laurie and Elaine possess the vision and experiences necessary to not just grow the company larger but to also cultivate a culture rich in connection and empathy. These qualities are crucial for navigating the complexities of a rapidly evolving market.

Laurie Lovett's Background
Laurie Lovett arrives with an impressive resume, previously serving as the Global Chief People Officer at Nielsen and Verisk. With two decades of experience at Accenture, Laurie has consistently demonstrated her capabilities in shaping workplace cultures that value growth and inclusivity. As she steps into this new role, Laurie will oversee Human Resources, Social Impact, and Environmental, Social, and Governance (ESG) initiatives. Her fundamental objective will be to create a nurturing environment that embraces diverse talent while promoting operational excellence.

Elaine Paik's Financial Expertise
On the other hand, Elaine Paik brings a wealth of financial expertise to Sol de Janeiro. Having held the position of CFO at Impossible Foods and being a veteran leader at Colgate-Palmolive, Elaine is well-prepared to steer the brand’s financial strategy. Her experience includes managing large-scale business units and building financial frameworks that support aggressive growth. As she takes charge of Finance, IT, and Legal, her primary aim will be to reinforce Sol de Janeiro's operational backbone amid its expansion across various markets.

Commitment to Gender Diversity
With these new appointments, Sol de Janeiro highlights its commitment to gender diversity, showcasing that 71% of its C-Suite positions are held by women. This move aligns with the brand's mission to reflect the diversity of its community and foster an inclusive workplace environment.

A Bright Future for Sol de Janeiro
The timing of these appointments comes on the heels of extraordinary growth for Sol de Janeiro, which has seen a year filled with record-breaking sales and global outreach. Notable launches, including the popular Cheirosa Perfume Mist line, have further solidified its status as a leader in the body care and wellness categories. Now available in over 35 countries, the brand remains committed to capturing the essence of Brazilian culture and spirit, continuing its legacy of creating products that resonate with consumers around the world.

Conclusion
As Sol de Janeiro embarks on this new chapter, the addition of Laurie and Elaine to its executive team is set to enhance the brand's mission of celebrating beauty in all its forms. With their combined expertise, Sol de Janeiro is well on its way to achieving its next phase of global growth while maintaining its core values centered around community, connection, and care.