Carolina Shoes and Super Shoes Launch Campaign to Aid Unhoused Veterans

Carolina Shoes and Super Shoes Unite for Veterans



Carolina Shoes and Super Shoes have come together to launch the impactful "Stepping Up for Veterans" campaign aimed at providing meals to unhoused veterans. Running from January 5 to January 31, 2024, this initiative will see every purchase of a Carolina boot at Super Shoes result in a donated meal to Harvest912, a non-profit organization dedicated to supporting veterans in need.

This initiative underscores the strong commitment both companies have towards giving back to their community and especially aiding those who have served the nation. By purchasing Carolina’s reliable and sturdy footwear, customers will play a direct role in ensuring that veterans receive hot meals and the essential support they deserve.

Rae Ellen Stoddard, the Director of Marketing at Carolina Shoes, expressed her enthusiasm about the partnership: "We are thrilled to continue our close collaboration with Harvest912 and support them through one of our key retailers. This program embodies our pride in giving back to an amazing organization that positively impacts so many lives."

In-store customers will encounter eye-catching signs promoting the campaign, while employees will don t-shirts and stickers branded for the initiative, boosting awareness among shoppers. A dedicated landing page with campaign details will also be available via QR codes placed on the promotional signage, making it easy for customers to learn more about the effort.

Renee Gullace, Marketing Director at Super Shoes, emphasized the importance of this campaign, stating, "Supporting our veterans is more than just a cause; it's our responsibility. This campaign is our way of expressing gratitude and standing alongside those who have bravely served our nation."

Both brands are leveraging email marketing, social media, and press releases to promote the campaign widely. They encourage shoppers to engage with this noble cause by visiting their nearest retail location or exploring more online through the available QR codes.

About Carolina Shoes


Carolina Shoes is renowned for its production of high-quality footwear tailored for durability and comfort in challenging environments. A trusted name in workwear, they are dedicated to supporting hardworking individuals and the communities they belong to.

About Super Shoes


Super Shoes is a prominent retailer located throughout the Northeastern and Mid-Atlantic regions of the United States. Offering over 200 brands, they provide a diverse selection of footwear and apparel catering to the needs of every family member across various categories including work, medical, casual, athletic, comfort, and fashion.

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