Dentsu Group's Participation in Cannes Lions 2025
Dentsu Group is proud to announce its engaging participation in the world's largest creativity festival, the Cannes Lions International Festival of Creativity 2025, held in the picturesque city of Cannes, France. The highlight of Dentsu's presence was a dialogue session featuring the esteemed creator of the beloved anime series
Captain Tsubasa, Yoichi Takahashi. This initiative falls under Dentsu's global expansion strategy in the sports and entertainment sectors, showcasing its capabilities worldwide.
The session took place in an atmosphere charged with enthusiasm from both clients and partners, as well as numerous fans from the European football culture who have been profoundly influenced by
Captain Tsubasa. The event was moderated by Sayako Baba, a seasoned entertainment producer at Dentsu, with interpretations provided by Tohru Baef from Dentsu Group, ensuring that the dialogue flowed seamlessly between the participants and audience.
In this compelling session, Takahashi reflected on his life journey, detailing the experiences that inspired his creative endeavors. He shared captivating anecdotes, discussing the moment he decided to pick up the pencil and start drawing, the manga titles he admires, and the journey that led him to create one of the first anime centered around soccer.
As the dialogue continued, the conversation delved into the iconic
Captain Tsubasa, focusing on the initial spark of ideas that led him to choose soccer as the central theme for his manga. Takahashi elaborated on how
Captain Tsubasa evolved over the years, discussing its enduring appeal and how it continues to spark joy and interest amongst audiences around the globe. This insight was particularly relevant given the show's significant impact on the sports culture, encouraging new generations to engage with soccer.
The
Captain Tsubasa phenomenon emerged as a social phenomenon since its serialization, captivating audiences not just in Japan but worldwide. Takahashi expressed his thoughts on the reasons behind the series' immense popularity and shared his vision for its future. His reflections highlighted the timelessness of the characters and stories, which resonate with hopes, dreams, and the spirit of sportsmanship.
To close the session on a high note, Takahashi showcased his talent through a live drawing demonstration, much to the delight of attendees. The room was filled with smiles as he created a captivating piece of art, reinforcing the deep connection between creativity and sports.
Dentsu Group's initiative during the Cannes Lions festival emphasizes its commitment to celebrating and recognizing the intersections of sports and entertainment, while also promoting cultural icons like
Captain Tsubasa. The event not only enriched the Cannes experience but also reaffirmed the global importance of anime in bridging communities and inspiring youth.
For more information on Dentsu Group's ongoing efforts in sports and entertainment, please visit
Dentsu Group News Release.
Contact Information
For inquiries about this release, please contact:
Dentsu Group Corporate Communication Office, Koji Nishimura, Shimazu, Nakagawa
Email: group-cc@dentsu.com