#None #Safe Life #AEDs #France DAE

Safe Life Strengthens European Presence Through Acquisition of France DAE

In a strategic move to enhance its footprint in the European market, Safe Life has announced its acquisition of France DAE, a prominent distributor of automated external defibrillators (AEDs) and emergency preparedness equipment in France. This acquisition is set to significantly bolster Safe Life’s operations across Europe, particularly in the life-saving technology sector.

A New Chapter in Emergency Preparedness

Founded in 2012, France DAE has established itself as a leader in the provision of AEDs, serving tens of thousands of small and medium-sized enterprises (SMEs), municipalities, and institutions. The company’s mission to democratize access to life-saving technology aligns perfectly with Safe Life’s core values and mission. With a dedicated customer-oriented approach and a portfolio renowned for quality and reliability, France DAE has carved out a niche in the industry, experiencing consistent growth and building a solid reputation over the years.

The acquisition, announced on May 5, 2025, has been met with enthusiasm from both sides. Safe Life’s CEO Jimmy Eriksson expressed his excitement, stating, “We are thrilled to welcome France DAE to the Safe Life family. Their strong market position, dedicated team, and customer-first philosophy resonate with our values. This acquisition paves the way for enhanced accessibility to life-saving technology across Europe.”

Enhanced Support with Broader Resources

With this acquisition, France DAE will continue to operate under its well-established brand. However, it will now have access to the broader resources and international distribution capabilities of Safe Life. This partnership promises to combine France DAE's in-depth market knowledge with Safe Life's scalable infrastructure, ensuring future excellence in service and innovation.

Thomas De Luca, Managing Director of France DAE, commented on the acquisition, highlighting the opportunity it presents. He stated, “Joining Safe Life is an amazing opportunity for our team, customers, and partners. We take pride in the impact we’ve made so far, but together with Safe Life, we can amplify our mission and provide even greater value—especially in urgent moments. We're looking forward to this new chapter and what we can accomplish jointly.”

A Strategic Move Amid Growing Demand

The acquisition aligns with Safe Life’s ambitious growth strategy in Europe, especially amidst the rising demand for AEDs and public safety equipment. As concerns about emergency preparedness grow, Safe Life continues to seek strategic opportunities to expand its reach and effectiveness in saving lives.

Founded in 2019, Safe Life has swiftly emerged as a group of companies devoted to providing life-saving equipment and training. With its primary focus on AEDs, the company has expanded rapidly across Europe and North America, furthering a shared vision of creating safer communities everywhere.

Looking to the Future

As Safe Life incorporates France DAE into its family of companies, both entities look ahead with optimism. By leveraging each other’s strengths, they are poised to set new standards in the market for life-saving solutions, ensuring more individuals are ready to respond in emergencies. This acquisition not only reinforces their commitment to saving lives but also represents a crucial step towards making life-saving technology more accessible to all.

About Safe Life

Safe Life is a dedicated group focused on delivering life-saving equipment and training with a commitment to community safety. With a rapid expansion across Europe and North America, the organization is noteworthy for its innovative strategies and delivery of quality emergency response solutions. Find out more at Safe Life.

About France DAE

As France’s leading online provider of AEDs and accessories, France DAE has built an expansive network of distribution partners and customers. With a strong emphasis on accessibility and public safety, France DAE provides expert advice and high-performance equipment to ensure businesses, communities, and institutions are well-prepared for emergencies.