#China #Taicang #RAINBOWCO #GENMA #KALMAR

RAINBOWCO's Strategic Shift Towards Global Competitiveness in Premium Manufacturing

In a move to bolster its global competitiveness in premium manufacturing, RAINBOWCO (SZ002483), a leader in high-end equipment production, has announced a strategic upgrade to its branding and operational focus. This upgrade will take effect on September 1, 2025, marking a significant transition in the company’s branding approach. Previously known for its equipment branded under the joint name GENMA-KALMAR, RAINBOWCO will be consolidating its efforts under the unified brand "GENMA."

The decision to streamline towards a single brand, GENMA, aims to enhance brand influence on a global scale and signifies a vital step in RAINBOWCO's expansion strategy in the high-end manufacturing sector. The change will align with the company's mission to innovate and provide cutting-edge manufacturing solutions in the port equipment market.

Established in 2003, RAINBOWCO operates five production sites worldwide and employs over 3,600 staff members. The company’s revenue surpassed $1 billion in 2024, demonstrating its robust financial performance and market presence. Located in Taicang, China, its subsidiary, Jiangsu Rainbow Industrial Equipment Co., Ltd. (RIC), is responsible for its port container equipment production.

The strategic partnership formed with global equipment leader Cargotec in 2004 has propelled RAINBOWCO's advancements in the port equipment industry. Over the years, notable milestones have reinforced this partnership and RAINBOWCO's market position:
1. In 2012, RAINBOWCO launched a joint venture with Cargotec in Taicang, focusing on heavy port crane design and manufacturing, incorporating a dual-brand strategy.
2. The joint venture underwent a strategic restructuring in 2020, rebranding to RIC, which optimized operations and fostered better localization.
3. In 2022, RIC obtained global intellectual property rights for heavy Kalmar cranes and launched the co-branding initiative GENMA-KALMAR, leveraging technological strengths.
4. Now, as of 2025, GENMA will emerge as the leading brand for container port machinery, setting the stage for further advancements in the high-end equipment manufacturing landscape.

As Martin Wu, CEO of RAINBOWCO, articulated, the transition represents a critical phase in the company’s global strategy. He expressed the commitment to continue expanding RAINBOWCO’s industrial presence worldwide and deepening local service networks. This ensures that RAINBOWCO delivers efficient, intelligent solutions to its clients globally.

With the upcoming launch of the GENMA brand, RAINBOWCO invites global partners and stakeholders to explore its latest technological innovations at notable industry events:

• - TOC Africa 2025: September 17-18, Morocco (Stand GENMA SOLUTIONS_B10)
• - TOC Americas 2025: October 21-23, Panama (Stand GENMA SOLUTIONS_E6)
• - TOC Asia 2025: November 25-26, Singapore (Stand GENMA SOLUTIONS_C10)

The strategic realignment underscores RAINBOWCO's pledge to premium manufacturing and its ongoing dedication to providing value through enhanced technological solutions and a singular brand identity. For further inquiries, you can visit the GENMA's dedicated website: GENMA Solutions.



This extensive upgrade not only signifies RAINBOWCO’s commitment to excellence but also positions it favorably within the competitive landscape of global manufacturing, promising a new chapter in the premium equipment sector.