California Greens Reports Thriving Beauty Sales as Holiday Season Approaches

The beauty industry is experiencing a remarkable resurgence as we approach the end of 2025, with data indicating strong sales growth in the third quarter of the year. New insights reveal that a significant number of consumers—about one in three—are preparing to purchase beauty products for themselves or as gifts for others during the holiday season. This optimistic trend is particularly noticeable with brands like California Greens, known for their innovative glutathione and collagen products, which align with modern consumers' deeper beauty goals.

According to a recent report from Circana, the beauty sector experienced a buoyant period in the latter parts of summer and early fall, with sales witnessing a growth of 4% in the prestige market and 5% in mass markets. Additionally, the volume of products sold also saw increases of 4% and 2%, respectively. This growth comes at a time when consumers are increasingly interested in self-care and health-oriented beauty solutions, demonstrating a shift towards holistic wellness.

Larissa Jensen, a global beauty advisor, expressed optimism for the upcoming holiday season, stating that