#USA #New York #AWS #Consumer Goods #Fractal

Fractal Achieves AWS Consumer Goods Competency

Fractal, a leading provider of advanced analytics and artificial intelligence solutions, has made headlines by achieving the prestigious Amazon Web Services (AWS) Consumer Goods Competency. This recognition is not merely a stamp of approval; it represents Fractal's commitment and expertise in delivering sophisticated solutions tailored to meet the unique challenges faced by consumer goods brands.

With this accolade, Fractal demonstrates its capability as an AWS partner to offer validated solutions that assist companies in the consumer goods space. The AWS Consumer Goods Competency highlights Fractal’s technical agility and its proven track record of driving successful outcomes for clients by harnessing AWS technologies.

Why This Matters

The consumer goods industry is undergoing significant transformations driven by changing consumer preferences and heightened competition. Brands are under pressure to enhance their operational efficiencies while navigating complexities in production, distribution, and marketing. By achieving this competency, Fractal positions itself as a significant player ready to help companies streamline their processes and innovate strategically.

Key Solutions Offered

Fractal’s expertise encompasses a range of solutions designed specifically for the consumer goods sector, including:

• - Revenue Growth Management (RGM): This solution focuses on optimizing product portfolios, simplifying SKU offerings, and maximizing pricing impacts through integrated e-commerce strategies.
• - Route-to-Market (RTM): Fractal aids companies in refining their distribution strategies to expand market reach and elevate customer engagement through actionable insights.
• - Forecasting: Utilizing AI, Fractal offers robust demand forecasting to help clients anticipate market shifts, thereby positioning them to better respond to impending challenges.
• - Trial Run: A unique cloud-based test management product simulates various business scenarios, allowing brands to proactively strategize on pricing and product launches.

These solutions are easily accessible through the AWS Marketplace, which underscores Fractal’s commitment to facilitating digital transformation for consumer goods companies eager to tap into cloud technologies for expansive growth.

Fractal's Vision and Future Contributions

Expressing pride in this achievement, Vikram Magon, Vice President of Partnerships & Alliances at Fractal, stated, "We are honored to achieve the AWS Consumer Goods Competency. This accomplishment reflects our team's expertise in generating value for our clients in the consumer goods sector. Our collaboration with AWS will further enhance our ability to leverage AI technologies to catalyze impactful transformations."

Fractal’s mission extends beyond mere recognition; it seeks to empower brands by providing them with sophisticated tools that encourage operational excellence and business growth. As a notable player among Fortune 500 companies, Fractal is dedicated to crafting solutions that spur innovation and enhance market adaptability for its clients.

Brimming with Recognition

Fractal's ascent in the industry is not isolated. The company is also recognized for its robust organizational culture and commitment to diversity, ranking among 'Great Workplace' and 'India's Best Workplaces for Women' by The Great Place to Work® Institute. Furthermore, it maintains a global presence with over 4,500 employees spread across 17 locations, solidifying its status as a leader in AI and data science solutions.

In summary, Fractal's achievement of the AWS Consumer Goods Competency affirms its standing as a transformational leader in the industry, dedicated to advancing the productivity and innovation capabilities of consumer goods brands to navigate an ever-evolving market landscape.