#Japan #Tokyo #Streetwear #Eric Haze #RE HAZE

Eric Haze: A New Chapter in Street Culture with 'RE・HAZE'

On August 21, 2026, the renowned streetwear brand HAZE, represented by Beads International, will officially launch its latest project, 'RE・HAZE,' in Japan. This collection, first revealed in Hong Kong in March 2026, exemplifies a creative reinterpretation of Eric Haze's artistic spirit and legacy in a contemporary context. Haze’s work transcends the boundaries of a singular artist, creating a cultural movement that connects generations and communities through a diverse array of content.

The Essence of 'RE・HAZE'

The 'RE・HAZE' project aims to link the past, present, and future, re-editing the DNA of street culture to cultivate new expressions and communities. Eric Haze's career began in the vibrant streets of New York City in the 1970s, where he established his design studio in the 1980s. By the 1990s, Haze had shifted to Los Angeles and launched the HAZE apparel brand, which gained popularity through select shops worldwide, including the XLARGE STORE. His distinct style quickly became emblematic of the street fashion scene, with the opening of stores in Daikanyama and Harajuku solidifying his influence.

Returning to New York in 2004, Haze found inspiration from peers and the new generation, immersing himself in the art scene. His iconic motifs—stars, crowns, and arrows—embody his 'ABSTRACT ICONS' style, producing numerous art pieces that resonate with today’s creators. Most recently, he participated in the international street art event 'BEYOND THE STREET' in Paris, showcasing his influence that extends beyond just fashion into the broader art community.

Launch Details and Collaborations

The collection features revived iconic graphics from the original HAZE line and collaborative pieces with brands such as 'CLOT', 'LEE', 'NEW ERA', and 'TRADMAN'S BONSAI'. Available at selected XLARGE stores and the official online store 'calif', these pieces mark a significant moment in Haze’s career. Furthermore, to commemorate the launch, a POP-UP event will take place at Styles Daikanyama from August 21 to 31, allowing fans to experience Haze's latest creations first-hand.

Collection Highlights:

• - HAZE Brand Graphic Archives: Featuring four iconic designs from 1993 to 1996, priced at 7,700 yen.
• - HAZE x Lee 101: Celebrating 101 years of Lee, with limited-edition jackets and jeans showcasing Haze's unique 'ABSTRACT PATTERN' at 44,000 yen and 33,000 yen, respectively.
• - HAZE x CLOT: An exclusive collaboration with the streetwear brand led by Edison Chen, with T-shirts available at 16,500 yen and hoodies at 33,000 yen.
• - HAZE x TRADMAN'S BONSAI: Specially designed bonsai pots rooted in Japanese culture, priced at 28,600 yen.
• - HAZE x NEW ERA: Featuring a selection of caps incorporating Haze’s designs, available from 10,450 yen.

About Eric Haze

As a legendary artist and designer based in New York, Eric Haze began his artistic journey in the '70s. He gained recognition by exhibiting alongside friends like Keith Haring and Jean-Michel Basquiat, later founding his design studio. Haze is lauded for his unique handwritten typography and continues to make waves in contemporary design and street culture, remaining a highly sought-after creative figure.

Company Overview

Beads International, based in Tokyo, is spearheaded by President Yusaku Nishikata and has been pivotal in bringing Haze's vision to Japan since its establishment in December 1990. The company handles everything from product planning to promotions, focusing on clothing and accessories. With a workforce of 400 employees, Beads International continues to thrive in the dynamic landscape of street fashion and culture.

In summary, the 'RE・HAZE' collection represents not only a revival of past designs but also a fresh perspective on the enduring legacy of Eric Haze in the world of streetwear. Ensure you visit the POP-UP and experience these groundbreaking collections firsthand!