Primo Brands and The Ocean Cleanup Unite for Cleaner Ocean Initiatives in California
In a significant move toward environmental sustainability, Primo Brands Corporation, a North American leader in branded beverages committed to healthy hydration, has announced a four-year collaboration with the non-profit organization The Ocean Cleanup. This partnership aims to tackle the pervasive issue of plastic pollution in the oceans, particularly focusing on the waters in and around California.
The decision to partner arises from Primo Brands’ dedication to advancing a circular economy—a system that emphasizes reuse and recycling to preserve resources. As part of this initiative, the company will contribute annually to cleanup efforts in Los Angeles County, with the goal of significantly reducing the amount of plastic waste entering the ocean. This collaboration underlines the shared vision of both organizations to promote cleaner waterways and a healthier environment overall.
As part of this project, The Ocean Cleanup is set to enhance its operations in California by supporting its Interceptor™ 007 project in Ballona Creek. This innovative initiative is designed to intercept and collect plastic pollution before it reaches the ocean. Primo Brands sees this as an essential step in their ongoing commitment to environmental stewardship. They have a proven track record as water advocates in California, as evidenced by their previous project with the Cucamonga Valley Water District, which focused on the remediation of agricultural contaminants from groundwater. This project, spanning nine years, aimed to improve water quality while increasing local water supply, thereby decreasing the dependency on external water sources.
Primo Brands is already recognized as a leader in sustainable packaging, offering a comprehensive multi-serve and reusable packaging system. Their three and five-gallon reusable bottles not only provide consumers with hydration solutions but also reduce the amount of single-use plastic generated. The company's approach reflects a commitment to responsible material management encompassing the entire lifecycle—from the design phase through to recycling and community engagement.
Charles Fogg, Chief Sustainability Officer at Primo Brands, emphasizes that sustainability is not an auxiliary goal but a core tenet of their business model. "At Primo Brands, sustainability isn't just a priority—it's a responsibility and core to who we are. By stewarding the full lifecycle of packaging—from design and materials to recycling and community cleanup—we are helping to reduce waste and keep materials in circulation for repeated use. We are taking another significant step in our work to make healthy hydration accessible to everyone while helping protect the health of communities and ecosystems," he explained.
The Ocean Cleanup has already made significant strides in the fight against plastic pollution, having removed millions of kilograms of waste from oceans and rivers since its inception. The partnership with Primo Brands will aid in the deployment of new systems aimed at enhancing cleanup strategies in California waterways.
Nisha Bakker, the Director of Partnerships at The Ocean Cleanup, noted, "Primo Brands' support is pivotal to scaling our impact in Los Angeles County. Their commitment and shared values enable us to accelerate the implementation of solutions and expand our reach to critical areas across Los Angeles County. Together, we are making meaningful progress toward a cleaner, healthier future for our oceans, rivers, biodiversity, and communities."
Primo Brands' reputation as a reliable source of hydration solutions is reinforced through their commitment to sustainability. Their diverse portfolio includes well-known brands like Poland Spring® and Pure Life®, along with innovative product offerings that cater to a range of consumer preferences. They operate a coast-to-coast distribution network, ensuring that consumers have access to their products not only through retail but also by direct delivery to homes and businesses.
As consumers become increasingly aware of sustainability issues, partnerships such as the one between Primo Brands and The Ocean Cleanup represent crucial steps toward fostering more responsible consumer behavior. Their ongoing efforts highlight the importance of collaboration in addressing environmental challenges and underscore the role businesses can play in advancing sustainability.
To learn more about these initiatives, visit Primo Brands’ sustainability page at Primo Brands Sustainability and discover more about The Ocean Cleanup and its mission at The Ocean Cleanup.
The decision to partner arises from Primo Brands’ dedication to advancing a circular economy—a system that emphasizes reuse and recycling to preserve resources. As part of this initiative, the company will contribute annually to cleanup efforts in Los Angeles County, with the goal of significantly reducing the amount of plastic waste entering the ocean. This collaboration underlines the shared vision of both organizations to promote cleaner waterways and a healthier environment overall.
As part of this project, The Ocean Cleanup is set to enhance its operations in California by supporting its Interceptor™ 007 project in Ballona Creek. This innovative initiative is designed to intercept and collect plastic pollution before it reaches the ocean. Primo Brands sees this as an essential step in their ongoing commitment to environmental stewardship. They have a proven track record as water advocates in California, as evidenced by their previous project with the Cucamonga Valley Water District, which focused on the remediation of agricultural contaminants from groundwater. This project, spanning nine years, aimed to improve water quality while increasing local water supply, thereby decreasing the dependency on external water sources.
Primo Brands is already recognized as a leader in sustainable packaging, offering a comprehensive multi-serve and reusable packaging system. Their three and five-gallon reusable bottles not only provide consumers with hydration solutions but also reduce the amount of single-use plastic generated. The company's approach reflects a commitment to responsible material management encompassing the entire lifecycle—from the design phase through to recycling and community engagement.
Charles Fogg, Chief Sustainability Officer at Primo Brands, emphasizes that sustainability is not an auxiliary goal but a core tenet of their business model. "At Primo Brands, sustainability isn't just a priority—it's a responsibility and core to who we are. By stewarding the full lifecycle of packaging—from design and materials to recycling and community cleanup—we are helping to reduce waste and keep materials in circulation for repeated use. We are taking another significant step in our work to make healthy hydration accessible to everyone while helping protect the health of communities and ecosystems," he explained.
The Ocean Cleanup has already made significant strides in the fight against plastic pollution, having removed millions of kilograms of waste from oceans and rivers since its inception. The partnership with Primo Brands will aid in the deployment of new systems aimed at enhancing cleanup strategies in California waterways.
Nisha Bakker, the Director of Partnerships at The Ocean Cleanup, noted, "Primo Brands' support is pivotal to scaling our impact in Los Angeles County. Their commitment and shared values enable us to accelerate the implementation of solutions and expand our reach to critical areas across Los Angeles County. Together, we are making meaningful progress toward a cleaner, healthier future for our oceans, rivers, biodiversity, and communities."
Primo Brands' reputation as a reliable source of hydration solutions is reinforced through their commitment to sustainability. Their diverse portfolio includes well-known brands like Poland Spring® and Pure Life®, along with innovative product offerings that cater to a range of consumer preferences. They operate a coast-to-coast distribution network, ensuring that consumers have access to their products not only through retail but also by direct delivery to homes and businesses.
As consumers become increasingly aware of sustainability issues, partnerships such as the one between Primo Brands and The Ocean Cleanup represent crucial steps toward fostering more responsible consumer behavior. Their ongoing efforts highlight the importance of collaboration in addressing environmental challenges and underscore the role businesses can play in advancing sustainability.
To learn more about these initiatives, visit Primo Brands’ sustainability page at Primo Brands Sustainability and discover more about The Ocean Cleanup and its mission at The Ocean Cleanup.
Topics Environment）
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