Introducing the New Tableau Action Button Feature in Passwork for Streamlined Marketing Integration

Enhancing Marketing Integration with Passwork's Tableau Action Button

On June 5, 2025, Prazto Co., Ltd., headquartered in Marunouchi, Chiyoda, Tokyo, introduced an exciting new feature for its cloud-based EAI/ETL service, Passwork. This latest addition, known as the "Tableau Action Button," aims to revolutionize the way data insights are utilized for marketing strategies. With this feature, users can seamlessly integrate filtered data from Tableau dashboards directly to marketing automation tools like Account Engagement and HubSpot with just a single button click. Moreover, Prazto has simultaneously launched a subscription plan specifically for this feature, available for a monthly fee of 30,000 yen.

Immediate Application of Analytics into Marketing Strategies

Many companies today leverage Tableau to create dashboards that unify customer and advertising data, allowing for data-driven decision-making. However, a significant challenge arises when organizations attempt to act on insights derived from these dashboards; the process often involves a cumbersome manual replication of data extraction, processing, and importation, which hinders the ability to efficiently implement marketing strategies based on analytical results.

The newly released Tableau Action Button feature addresses this issue effectively. By simply clicking on the Passwork Action Button positioned on the Tableau dashboard, users can automatically relay the currently filtered data to external systems without any manual intervention.

Dramatically Shortening Lead Times from Analysis to Execution

Traditionally, the process of implementing analysis results in external systems has been labor-intensive, requiring several steps: "Analyze with Tableau → Extract Data → Manually Import to Another System → Execute Strategies." However, the Tableau Action Button streamlines this workflow to just three steps: "Analyze with Tableau → Click the Button → Execute Strategies in Another System." This transformation allows marketing professionals to incorporate their analysis results into actionable strategies in real-time, leading to more agile marketing operations.

Directly Utilizing Dashboard Insights for Marketing

Customer segmentation and behavioral analysis results can now be fed directly into marketing automation tools such as Account Engagement and HubSpot. Results from user trend dashboards or advertising effectiveness analyses can directly influence marketing initiatives without manual processing, ensuring a quicker response to market dynamics.

Democratizing Data Utilization Through Intuitive Operations

Gone are the days of complex data extraction tasks and extensive technological knowledge requirements. Marketing teams can achieve sophisticated data integrations by simply clicking a button on the Tableau dashboard they regularly use, simplifying the process of utilizing insights effectively.

Affordable Entry with the New Subscription Plan

In conjunction with the feature launch, Prazto is offering a limited-use plan specifically for the Tableau Action Button feature, priced at 30,000 yen per month. This pricing structure opens doors for companies that have previously hesitated to invest in EAI/ETL tools, enabling them to enhance their data utilization capabilities with ease.

Reliability Backed by Experience

Founded in 2019, Prazto has a strong track record of supporting the implementation of Salesforce and Tableau, having assisted over 300 companies to date. The knowledge and know-how acquired throughout these projects, in addition to an in-depth understanding of the functionality needed in actual business scenarios, set Passwork apart within the competitive landscape.

Company Overview

- Company Name: Prazto Co., Ltd.
- Headquarters: 21st Floor, Shin-Marunouchi Center Building, 1-6-2 Marunouchi, Chiyoda, Tokyo
- CEO: Rei Haga
- Founded: 2019
- Website: Prazto Official Site