Unveiling the Summer Sensation: Shauessen Fireworks Launch and Drone Show Event

The Exciting Launch of Shauessen Fireworks

On July 1, Japan Ham Co., Ltd. is set to introduce the summer-exclusive "Shauessen® Fireworks". This new product will be available until September 30 and is inspired by last year's success with the "Shauessen® Night Flavor" series. Designed with summer evenings in mind, it's a culinary invitation to enjoy delicious moments.

To celebrate this launch, a spectacular drone show will take place on July 26 during the Tachikawa Matsuri Fireworks Festival at the Showa Kinen Park in Tokyo, welcoming attendees to experience an innovative combination of food and entertainment.

What is Shauessen Fireworks?

The "Shauessen Fireworks" maintains the signature crispness and smoky flavor that fans adore, enhanced with black pepper and an array of spices. These ingredients create an aromatic and exciting taste experience, ideal for summer nights. The standout feature of this product is the inclusion of whole black pepper grains, referred to as “spicy spice balls.” These tiny bursts of flavor within the juicy meat offer a kick that is reminiscent of fireworks going off in your mouth.

When you bite into it, you will immediately recognize the vibrant spiciness and rich aroma, bringing a joyful explosion to your taste buds. However, be sure to chew thoroughly to maximize the flavor of these special spicy balls, as they can sometimes be swallowed without being fully enjoyed.

The name "Shauessen Fireworks" symbolizes a delightful sensory experience. Just like fireworks, the texture and flavors dynamically change, revealing hints of spiciness and richness that mirror the beauty of a night sky lit up with fireworks. It's solely designed for night enjoyment, making it perfect for adult gatherings.

A Flavorful Perfect Pairing

This product is best enjoyed grilled, enhancing its deliciousness and offering a perfect match for evening drinks. It aims to elevate your night-time dining experiences, making "Shauessen Fireworks" an ideal companion for your evening festivities.

Special Recommendations for An Age-Old Favorite

Interestingly, the suggested consumption age for the "Shauessen Fireworks" is ironically noted at "about 15 years and older!" This playful allure adds to the mystique of the product, encouraging older teens and adults to indulge in its spicy allure.

Grilled Caprese with Shauessen Fireworks

To celebrate this unique product, here's a delicious recipe to enjoy the spicy taste of "Shauessen Fireworks":

Ingredients (serving 2):

- Shauessen® Fireworks: 1 pack
- Mozzarella cheese: 100g
- Tomato: 1/2
- Salt: a pinch
- Sweet basil: to taste
- Olive oil (for cooking and finishing): as needed

Instructions:
1. Slice the tomato into half-moon pieces and cut the mozzarella into 5-6 pieces.
2. Coat a skillet with a thin layer of olive oil and place the Shauessen Fireworks in it. Cook on medium-low heat until golden brown on both sides.
3. Arrange the tomato and mozzarella pieces evenly on top.
4. Heat until the cheese melts, then sprinkle with salt and drizzle with olive oil. Finish with a garnish of sweet basil.

Upcoming Drone Show to Celebrate the Launch

In conjunction with the release of "Shauessen Fireworks," a dazzling drone show will be hosted at the Tachikawa Matsuri Fireworks Festival on July 26. This event aims to blend visual artistry with flavorful food, allowing guests to enjoy an exciting night sky illuminated by 500 drones, some even forming shapes reminiscent of "Shauessen."

Event Details

- Date: July 26
- Time: 19:15 - 19:30 (event will continue in light rain, but will not postpone for severe weather)
- Main Viewing Area: Showa Kinen Park, Minna no Harappa and nearby areas
- Entrance Fee: Free (entry to the park where the fireworks festival is hosted will also be free throughout the day)

This initiative invites all attendees, families, and friends to join in this enjoyable experience wrapped in flavors and fun. So, bring your cameras and take a piece of this summer celebration back home!