#United States #New York #Rockefeller Center #Ladurée #Brunschwig Fils

Ladurée Opens New Boutique in Rockefeller Center

Just in time for the festive season, Ladurée, the legendary Parisian patisserie, announces the grand opening of its newest boutique at Rockefeller Center's Channel Gardens. Scheduled for December 4, the launch is highly anticipated, as it promises to deliver a unique experience to both locals and tourists alike.

Ladurée's CEO, Katina Dermatas, expressed her excitement about the new location: "We are thrilled to extend Ladurée's footprint to such an iconic New York City destination. Gifting and the art of celebration have always been at the heart of our brand, and we are excited to partner with Brunschwig Fils to bring that spirit to life through design. This new boutique is both a landmark moment for Ladurée and an invitation for New Yorkers and visitors alike to celebrate with us, Parisian style."

The new boutique will showcase an exclusive collaboration with Brunschwig Fils, a well-respected French textile brand known for exquisite designs and craftsmanship. They have crafted two custom patterns that will adorn the boutique, alongside creating a special macaron box to commemorate the occasion. The Castellane Print and Maubec Stripe pay homage to the rich history of Brunschwig Fils while incorporating Ladurée's trademark color palette of signature greens.

The Castellane Print, specifically, is a stylish adaptation of a French 20th-century chintz fabric, inspired by classical Tree-of-Life motifs found in Indian textiles from the 17th century. This partnership not only showcases the synergy between the brands but also elevates the aesthetic appeal of the new boutique.

Stephen Elrod, Creative Director of Brunschwig and Fils, remarked on the collaboration, stating, "It has been a privilege to partner with Ladurée on this exciting project. We are thrilled to see our documentary floral pattern, along with its coordinating classic stripe, showcased in such a beautiful and significant New York City space."

The boutique is conveniently nestled next to the world-famous Rockefeller Center Christmas Tree, ice rink, and holiday windows, allowing patrons to indulge in Ladurée's renowned macarons, pastries, and seasonal delights. This location embodies an exquisite blend of French artistry and New York's holiday spirit, creating a wonderful destination in Midtown Manhattan.

Ladurée was established in 1862 and has become synonymous with French craftsmanship and iconic macaron creations worldwide. Each store pays homage to its Parisian roots while continuing to showcase culinary excellence. The Rockefeller Center boutique reinforces this legacy, drawing in both macaron aficionados and newcomers looking to experience a taste of French culture right in the heart of New York City.

The special edition macaron box will be launched alongside the store opening on December 4, available both at the boutique and online. As shoppers wander through the elegantly designed Channel Gardens corridor, they will encounter a thoughtfully curated retail space lined with seasonal plantings, fountains, and the finest shopping options, all while enjoying the festive atmosphere of this celebrated location.

About Ladurée

Founded in 1862 in Paris, Ladurée has become a symbol of French culinary artistry. Known for its whimsical tea salons and exquisite macarons, Ladurée occupies a prestigious place in the global food scene. Their commitment to quality and elegance continues to attract customers eager to enjoy their rich heritage.

About Brunschwig Fils

Established in 1889, Brunschwig Fils is a distinguished name in the textile industry, celebrated for its luxurious fabrics and intricate patterns. The brand has designed interiors for iconic locations worldwide and continues to embody the sophistication of French design. Part of the Kravet Family of Brands, Brunschwig Fils remains a sought-after choice for discerning decorators and design enthusiasts.

About Rockefeller Center

For over nine decades, Rockefeller Center has stood as a beacon of culture, commerce, and entertainment in New York City. With its iconic buildings and central location, it attracts millions each year, offering a vibrant mix of shopping, dining, and unforgettable experiences. Its expansion into the retail space with unique boutiques further solidifies its status as a premier shopping destination in Manhattan.