#Japan #Tokyo #Lotte #Xylitol #Mother's Selection

Lotte's Xylitol Products Win Recognition in Parenting Community

In an exciting announcement, Lotte Co., based in Shinjuku, Tokyo, recently celebrated its achievement of winning the 17th Mother’s Selection Award 2025 for its line of child-friendly xylitol products, including the Xylitol Tablets and Xylitol Pokémon Refreshing Ramune. This esteemed award, organized by the Japan Mothers Association, highlights products that parents find notably useful and wish to recommend based on their personal experiences.

About the Mother’s Selection Award

Founded in 2009, the Mother’s Selection Award aims to support parenting in Japan by allowing mothers and fathers to vote for products, services, and facilities they find beneficial. The voting process empowers parents to share their opinions on items that have significantly facilitated their parenting journey, creating a well-curated selection of valuable resources.

Lotte’s xylitol brand is committed to fostering a cavity-free society, making it a leader in the health-oriented snack market. The Xylitol Tablets are designed for children around the age of two, offering a tasty introduction to xylitol products, while the Xylitol Pokémon Refreshing Ramune targets kids aged 5 to 10 with its cool, fizzy flavors like soda, strawberry, and grape. Both products are perfect for after brushing teeth, encouraging children to maintain good oral hygiene habits.

Award Reception

Tetsuya Arai, a member of Lotte's Marketing Department, expressed heartfelt gratitude for the recognition:

"We are truly honored to be selected for the Mother's Selection Award. Since the launch of the Lotte xylitol brand in 1997, we have maintained a commitment to fostering a cavity-free society and providing products that fit into our customers' lifestyle stages. Establishing a daily brushing habit is essential, and we are thrilled that many parents choose our xylitol products to help create that routine for their children. This award inspires us to continue developing superior products that contribute to healthier living through effective oral care."

Customer Feedback

The awards are determined by votes from parents who share their experiences, and some representative feedback includes:

• - "My child is so happy when I give them these as a reward for brushing!"
• - "We use them as a brushing aid; they are great for snack times too."
• - "I love that they can eat them even after brushing their teeth!"

Event Details

The voting period for this award spanned from September 1, 2024, to August 31, 2025, with a total of 22,586 votes collected. Voting was facilitated through various channels, including event sites and partnerships with consumer organizations, ensuring broad participation from the parenting community. The award announcement took place on November 25, 2025, followed by a celebratory event on December 3, 2025.

For more information about the award and the winning products, a dedicated website can be accessed at Mother's Selection.

Products Overview

• - Xylitol Tablets

- Available in 30g and 240g sizes
- Flavors include grape and strawberry
- Priced at around 237 yen (tax included) for the smaller pack
- Features an easy-to-eat hole-in-the-center design.

• - Xylitol Pokémon Refreshing Ramune

- Available in a convenient 26g pack
- Priced similarly to the tablets at around 237 yen (tax included)
- Unique Pokémon-themed packaging with 16 collectible lids.

Parents can find more details about Lotte's products on their official website: Lotte Official Site.

As Lotte continues to innovate and expand its offerings, the commitment to enhancing children’s health and wellbeing remains at the forefront of their mission.