#Japan #Tokyo #Isetan Shinjuku #Bel Amer #Japanese chocolates

Experience Authentic Japanese Chocolates at BEL AMER Isetan Shinjuku

On May 20, 2026, the BEL AMER Isetan Shinjuku store will be celebrating its refreshing reopening, located on the basement level of Isetan Shinjuku's main building, at "Café et Sucré." This venue is dedicated to showcasing chocolates that embody the delicate artistry and aesthetic sensibility that Japan is renowned for.

Founded in 2003, BEL AMER has continuously pursued the art of chocolate-making that resonates with Japan's seasons and climate. The name itself reflects beauty and bitterness—“BEL” means beautiful, and “AMER” stands for bitter in French. At BEL AMER, our mission is to deliver happiness and surprise through our chocolates, emphasizing the unique characteristics of these beautifully bitter confections.

In tune with the unique Japanese climate, our chocolatiers refine both the texture and flavor of our chocolates meticulously, crafting each piece with exceptional care. Our product range includes fresh cakes, baked goods, and various chocolates, all highlighting the distinct charm of Japanese chocolate.

Exclusive Offerings at the Isetan Shinjuku Store

Premium Palet Chocolat Confiture

This premium version of our signature "Palet Chocolat" is the Isetan Shinjuku store's exclusive treat. It brings together fruit purees and juices mixed with fruity vinegar, encapsulated within white, original milk, and ruby chocolate. The result is a refreshing chocolate that balances sweetness and a tangy kick.
Price: 3 pieces for ¥1,836 (tax included)

Petit Terrine Chocolat - Orange

Soft and smooth, resembling a chocolate truffle, our "Petit Terrine Chocolat" offers a delightful sensation. The refreshing orange peel pairs perfectly with the crumbly texture of sable, creating a layered taste experience.
Price: ¥972 (tax included)

Petit Terrine Chocolat - Pistachio Berry

This variant combines a melt-in-your-mouth chocolate base with sweet and tart dried cassis and smooth pistachio. The sable adds texture, providing a satisfying contrast of flavors and sensations.
Price: ¥972 (tax included)

Palet Chocolat

Our round 6 cm chocolates, known as "Palet Chocolat," are crafted with a focus on ingredients, thickness, and texture. Offered in rich varieties, these original chocolates are designed to provide a luxurious experience as you enjoy the different crunch and melt-in-your-mouth sensations.
Price: From ¥2,052 for 5 pieces to ¥5,616 for 15 pieces (tax included)

Bonbon Chocolat

Handcrafted to appeal to Japanese palates, our "Bonbon Chocolat" reflects BEL AMER’s vision of fitting chocolate to Japanese tastes. Made with great precision in a carefully controlled atelier, each bonbon stands out for its silky texture and rich aroma, making them perfect for gifts or personal indulgence.
Price: From ¥1,512 for 4 pieces to ¥6,480 for 20 pieces (tax included)

Seasonal Items

Summer Palet Chocolat

A summertime favorite, this limited edition palet chocolat is inspired by ice cream and features a crunchy chocolate texture, complete with refreshing flavors reminiscent of summer.

Gelée Financier

This elegant dessert features a light financier topped with a juicy fruit jelly, blending warm and cool experiences for a delightful summertime treat.

Cakes from a Chocolate Expert

Our cakes, made from hand-selected ingredients and crafted with great attention, highlight the rich aroma and melt-in-the-mouth sensations of chocolate.

With a variety of seasonal offerings, BEL AMER Isetan Shinjuku serves as a haven for chocolate lovers, combining the beauty of Japanese craftsmanship with the delightful experiences chocolate can provide. Visit us to indulge in the essence of Japanese chocolate artistry.

Location: Isetan Shinjuku, 3-14-1 Shinjuku, Tokyo, Japan.
Contact: 03-3352-1111 Operating Hours: As per department store schedules.