#Canada #Mississauga #Mitsubishi Motors #Intelligent Companion #IBM Watson

Mitsubishi Motors Canada Launches Innovative AI Tool for 2025 Outlander

Mitsubishi Motor Sales of Canada has recently unveiled a groundbreaking tool known as the 'Intelligent Companion.' Launched on March 5, 2025, this advanced AI-driven platform is designed to significantly enhance the customer experience for those considering the new 2025 Mitsubishi Outlander. This innovative solution is the result of a collaborative effort among Mitsubishi Motors Canada, WongDoody, and IBM, utilizing the powerful capabilities of the IBM watsonx portfolio.

The 'Intelligent Companion' acts as an interactive 3D visual guide that helps potential buyers dive deep into the features of the Outlander, allowing for a more engaging and personalized shopping experience. With an emphasis on individualized interactions, this tool transforms the traditional vehicle purchasing process into a captivating journey, moving prospective buyers from curiosity about the vehicle to ownership.

A Unique Approach to Customer Engagement

Recognizing the need to revolutionize customer interactions, Mitsubishi Motors Canada is making a bold move as a challenger brand by investing in advanced AI technologies that deliver tangible value. This is not just a marketing gimmick; it’s a comprehensive approach aimed at enriching customer engagement throughout the purchasing decision.

What sets the 'Intelligent Companion' apart is its ability to evolve based on the user’s interaction. Unlike conventional vehicle brochures or legacy chatbots, this AI-powered tool tailors the information to address individual customer inquiries. From the start of the buying process, customers can expect an interactive experience that meets their specific needs and interests.

The creation of this tool was not just a simple task. It involved leveraging IBM's Granite model and training the AI on datasets specifically related to the 2025 Outlander model. This ensures the AI is well-equipped to handle inquiries that prospective buyers may have about the vehicle.

Built on Cutting-Edge Technology

The underlying technology that powers the 'Intelligent Companion' comes from IBM's watsonx Orchestrate and watsonx.ai platforms – leading tools for building, deploying, and managing AI solutions. The implementation of these technologies allows the 'Intelligent Companion' to converse in a natural and relatable manner, making the interaction feel seamless and engaging.

To ensure relevance and precision in its responses, the tool has undergone rigorous testing with target audiences in Canada. This deep involvement with actual customers has equipped it with the capability to tackle niche questions unique to Canadian buyers, further enhancing its value.

Speedy Execution and Team Collaboration

Developed by a globally diverse team of AI and experience experts, the project was remarkable in its execution speed. From initial concept discussions to a tangible proof of concept, the team brought the tool to market in just 12 weeks—a clear demonstration of effective collaboration and the innovative prowess of WongDoody and IBM Client Engineering. The swift turnaround time highlights the potential of AI technology when applied to creative challenges.

Quotes From Pioneering Leaders

Steve Carter, Marketing Director at Mitsubishi Motors Canada, expressed his enthusiasm, stating, "The Intelligent Companion represents a substantial advancement in customer engagement, providing a tailored experience that features the outstanding aspects of the Mitsubishi Outlander 2025. Partnering with WongDoody and IBM has been a remarkable journey, and the speed of this innovation’s arrival is truly impressive. This tool is fully aligned with our vision of employing top-tier technology to elevate customer satisfaction and foster innovation."

In his remarks, Ralf Gehrig, Global Chief Experience Officer at WongDoody, noted, "The swift realization of this project demonstrates the effectiveness of global collaboration powered by AI. By uniting technology and inventive problem-solving, we've built something genuinely remarkable within record time. This project exemplifies boundless possibilities when the right minds come together."

Matt Sanchez, VP of Product at IBM for watsonx Orchestrate, added, "With the watsonx portfolio, businesses can quickly and effectively integrate generative AI into their operations, enriching customer experiences while also streamlining productivity. Solutions like watsonx Orchestrate and watsonx.ai are tools meant to elevate AI's impact, allowing organizations to transform their market approaches and evolve into AI-first entities."

About Mitsubishi Motor Sales of Canada

Mitsubishi Motor Sales of Canada operates as the sales, service, parts, and marketing division for Mitsubishi Motors in Japan. Established in 2002, their product lineup includes the RVR, Eclipse Cross, and Outlander models, supporting a vast dealership network across the country. Emphasizing commitment and innovation, MMSCAN is dedicated to improving the customer experience through cutting-edge technologies like the 'Intelligent Companion'.

For further information about Mitsubishi vehicles available in Canada, interested parties can visit Mitsubishi Motors PR.

Conclusion

As the automotive industry continues to evolve with technological advancements, Mitsubishi Motors Canada is leading the charge with the introduction of the 'Intelligent Companion.' This innovative tool promises to redefine the customer journey, combining artificial intelligence with the art of personalized marketing, making the 2025 Outlander buying experience more engaging and enjoyable than ever before.