W Prague Launches a New Era of Luxury Hospitality in Central Europe
The unveiling of W Prague marks a significant moment in the luxury hospitality scene, particularly for Central Europe. This much-anticipated addition to the W Hotels portfolio is an incredible transformation of the historic Grand Hotel Evropa. With its strong historical roots, the hotel embraces both the rich cultural heritage of Prague and contemporary design philosophies, setting it apart as a beacon of stylish hospitality in one of Europe’s most beloved cities.
Located at the famed Wenceslas Square, W Prague revitalizes the legacy of the former Grand Hotel Evropa, a notable Art Nouveau gem that has stood the test of time. Once a cornerstone of social life in the 1920s, this landmark has been given a fresh lease on life through W's dynamic vision. The property now features a range of 161 beautifully designed guest rooms and suites, all of which balance luxury with comfort. Particular highlights include unique offerings such as the WOW Bohemia Duplex and the Above Rooftop bar, which offers stunning views of the cityscape above.
According to George Fleck, Senior Vice President and Global Brand Leader of W Hotels, this opening is not just about launching a new hotel – it is about evoking the very essence of a city known for its architecture and history. "W Prague breathes new energy into an iconic locale, seamlessly blending tradition and bold design ideals to create a vibrant new experience for visitors and locals alike," he stated.
The intricate design of W Prague is a collaboration between renowned architects, including Benoy, AvroKO, and localized talent from Chapman Taylor. Their goal was to create a setting that celebrates both the building's historical context and the modern elements of Prague’s bustling culture. The design emerges from a coordinated color palette that integrates the earthy tones of the original structure with dynamic accents, emphasizing its artistic roots and unique charm.
One of the standout features of the hotel is the 'Fantastical Garden', inspired by the dreamlike works of Czech artist Alphonse Mucha. This design blends whimsical elements with the hotel’s narrative, providing guests with a sense of connection to the culture that surrounds them. Guests will find themselves wandering through corridors adorned with vibrant flora, engaging art installations, and ambient lighting that evokes a sense of wonder and discovery.
W Prague is not only about aesthetics; it is equally committed to redefining the culinary delights available within its walls. The hotel plans to astonish food enthusiasts with a diverse array of dining options that infuse tradition with daring creativity. One of the most exciting offerings is the reopened Grand Café, which will host Le Petit Beefbar, a concept focusing on the sharing of exquisite meats paired with international culinary influences.
The W Lounge acts as the hotel’s social hub, transitioning effortlessly from a serene breakfast spot to a bustling evening venue. Guests can savor small plates and specialty cocktails while enjoying live music curated by local talents. Additionally, the Above Rooftop terrace provides the perfect atmosphere for gatherings against the backdrop of the stunning Prague skyline.
For those seeking respite from the vibrant atmosphere of Prague, the hotel offers AWAY Spa, a serene sanctuary designed to rejuvenate both body and mind. It features a range of luxurious spa treatments, including a signature massage designed to relieve stress while pampering guests with calming essentials. The state-of-the-art fitness center also allows guests to maintain their wellness routines, while opportunities to engage with local communities through running clubs add an element of locality to the experience.
In essence, W Prague encapsulates the convergence of historical richness and modern luxury. It stands as a testament to W Hotels' commitment to innovation within the hospitality space, delivering exceptional experiences for a new generation of travelers. Whether visitors are indulging in the sophisticated yet whimsical design, exploring the culinary delights, or simply taking some time to unwind, W Prague is set to become a new hallmark in the heart of Central Europe, ready to welcome both locals and travelers alike to a reimagined cultural narrative.
For further information or to book a stay, visit W Prague's official website and follow @wpraguehotel on social media for the latest updates.
Reviving a Historic Landmark
Located at the famed Wenceslas Square, W Prague revitalizes the legacy of the former Grand Hotel Evropa, a notable Art Nouveau gem that has stood the test of time. Once a cornerstone of social life in the 1920s, this landmark has been given a fresh lease on life through W's dynamic vision. The property now features a range of 161 beautifully designed guest rooms and suites, all of which balance luxury with comfort. Particular highlights include unique offerings such as the WOW Bohemia Duplex and the Above Rooftop bar, which offers stunning views of the cityscape above.
According to George Fleck, Senior Vice President and Global Brand Leader of W Hotels, this opening is not just about launching a new hotel – it is about evoking the very essence of a city known for its architecture and history. "W Prague breathes new energy into an iconic locale, seamlessly blending tradition and bold design ideals to create a vibrant new experience for visitors and locals alike," he stated.
A Fusion of Design and Culture
The intricate design of W Prague is a collaboration between renowned architects, including Benoy, AvroKO, and localized talent from Chapman Taylor. Their goal was to create a setting that celebrates both the building's historical context and the modern elements of Prague’s bustling culture. The design emerges from a coordinated color palette that integrates the earthy tones of the original structure with dynamic accents, emphasizing its artistic roots and unique charm.
One of the standout features of the hotel is the 'Fantastical Garden', inspired by the dreamlike works of Czech artist Alphonse Mucha. This design blends whimsical elements with the hotel’s narrative, providing guests with a sense of connection to the culture that surrounds them. Guests will find themselves wandering through corridors adorned with vibrant flora, engaging art installations, and ambient lighting that evokes a sense of wonder and discovery.
Culinary Excellence and Innovations
W Prague is not only about aesthetics; it is equally committed to redefining the culinary delights available within its walls. The hotel plans to astonish food enthusiasts with a diverse array of dining options that infuse tradition with daring creativity. One of the most exciting offerings is the reopened Grand Café, which will host Le Petit Beefbar, a concept focusing on the sharing of exquisite meats paired with international culinary influences.
The W Lounge acts as the hotel’s social hub, transitioning effortlessly from a serene breakfast spot to a bustling evening venue. Guests can savor small plates and specialty cocktails while enjoying live music curated by local talents. Additionally, the Above Rooftop terrace provides the perfect atmosphere for gatherings against the backdrop of the stunning Prague skyline.
Wellness and Relaxation
For those seeking respite from the vibrant atmosphere of Prague, the hotel offers AWAY Spa, a serene sanctuary designed to rejuvenate both body and mind. It features a range of luxurious spa treatments, including a signature massage designed to relieve stress while pampering guests with calming essentials. The state-of-the-art fitness center also allows guests to maintain their wellness routines, while opportunities to engage with local communities through running clubs add an element of locality to the experience.
Conclusion
In essence, W Prague encapsulates the convergence of historical richness and modern luxury. It stands as a testament to W Hotels' commitment to innovation within the hospitality space, delivering exceptional experiences for a new generation of travelers. Whether visitors are indulging in the sophisticated yet whimsical design, exploring the culinary delights, or simply taking some time to unwind, W Prague is set to become a new hallmark in the heart of Central Europe, ready to welcome both locals and travelers alike to a reimagined cultural narrative.
For further information or to book a stay, visit W Prague's official website and follow @wpraguehotel on social media for the latest updates.
Topics Travel）
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