#Japan #Natori #OMEGA Speedmaster #Bioceramic MoonSwatch #FIAT 500

Swatch MoonSwatch Tour in Miyagi Prefecture

The renowned watchmaker Swatch has initiated a captivating road trip event titled the "MoonSwatch Tour," aimed at delivering their innovative "Bioceramic MoonSwatch" collection in collaboration with OMEGA to a wider audience. This unique event will make its way to Miyagi Prefecture, specifically at "Kawamachi Terasu Yuriage" on October 11th and 12th, 2025.

Situated in Natori City, Kawamachi Terasu Yuriage features a serene riverside landscape, providing an expansive and open atmosphere where locals and visitors alike can gather, fostering new encounters and discoveries. Attendees can immerse themselves in the MoonSwatch universe against the backdrop of autumn's refreshing skies, making for a memorable two-day experience.

The "Bioceramic MoonSwatch" collection is not merely a line of chronographs; it embodies the groundbreaking spirit of OMEGA's Speedmaster Moonwatch, which is celebrated for its pivotal role in humanity's lunar exploration. Each model in this collection carries names inspired by celestial bodies such as the sun, moon, and planets, with their distinctive designs and narratives continuing to captivate audiences since their launch in 2022.

In Japan, the collection is exclusively available at select Swatch stores, not sold online, making the MoonSwatch Tour a valuable opportunity for fans to encounter the collection firsthand. This tour features OMEGA Speedmaster alongside the iconic car, FIAT 500, which was also born in 1957, traveling across various locations. It kicked off from Swatch's headquarters in Biel, Switzerland in the summer of 2022 and has visited unique areas across Japan without Swatch stores.

Event Details:

• - Location: Kawamachi Terasu Yuriage, Natori City, Miyagi Prefecture (1-6 Yuriage Chuo, Natori)
• - Date: October 11th (Saturday) and 12th (Sunday), 2025
• - Time: 10:00 AM to 5:00 PM each day

Please note that there will be no advance tickets; entry will be on a first-come, first-served basis. Each person is limited to purchasing one item per day. Some photos displayed may not be available for sale on the actual event day, so please understand this in advance. As quantities are limited, items will be available while supplies last, and desired colors may not be available.

Expect surprise appearances and special events in unexpected places in the future. For more information, follow Swatch's official social media channels to ensure you don’t miss out on these experiences!

Website: Swatch Official Website
Instagram: Swatch Japan Official Instagram
Twitter (X): Swatch Japan Official X

What is MoonSwatch?

The "Bioceramic MoonSwatch" collection is an homage to the legendary OMEGA Speedmaster Moonwatch, the first watch worn on the moon, created in 2022 through Swatch’s innovative vision. This collection merges the essence of the Speedmaster with Swatch's unique energy, evolving into a collection of chronographs that captivate people worldwide.

Continuing to release unique models sporadically, the collection has kept the public intrigued, transforming it from merely a timepiece into a lifestyle icon. The Bioceramic material used in these watches is a patented blend developed by Swatch, composed of two-thirds luxury-grade ceramic and one-third bio-derived material sourced from castor oil. This special composite provides a silky matte finish and excellent durability while ensuring a comfortable fit.

Since its founding in 1983, Swatch has made waves in the watch industry, consistently delivering memorable designs reflective of the times and establishing itself as a leading watchmaker globally. Known for a commitment to surprises through regular new releases and special collections, Swatch underscores its dedication to thinking and acting innovatively, having actively engaged in the realms of action sports, art, and music from its early days.