#Japan #Tokyo #UCC #Hydrogen Coffee #Seven Cafe

The Future of Coffee: Seven Cafe's Hydrogen Roasted Innovation

In a groundbreaking collaboration, Seven-Eleven Japan and UCC (Ueshima Coffee Company) have unveiled the "Hydrogen Roasted Coffee" as part of their Seven Cafe brand. This new offering, set to roll out in stores nationwide from October 28, 2025, marks a significant shift in the coffee landscape, marrying exceptional flavor with sustainability. Utilizing state-of-the-art hydrogen roasting technology, this coffee promises a crisp yet full-bodied experience while contributing to carbon neutrality.

A New Era for Seven Cafe

Since its inception in 2013, the Seven Cafe brand has established itself by providing freshly brewed coffee, boasting over 9 billion cups sold to date. The introduction of hydrogen roasted coffee aligns seamlessly with UCC's mission to explore new coffee possibilities while embracing sustainable practices. UCC has set ambitious goals, aiming for carbon neutrality by 2040, and this innovative roasting method is a pivotal step towards that goal.

The Benefits of Hydrogen Roasting

Traditional coffee roasting typically employs natural gas, which presents a carbon emission challenge. In contrast, hydrogen roasting eliminates CO2 emissions during the roasting process, embodying a greener approach. The unique attributes of hydrogen allow for precise temperature control, which ensures a stable, low heat burning. This enhances the coffee beans' flavors, bringing forward their natural sweetness, acidity, and aroma more vividly than conventional methods ever could.

UCC's persistent research into hydrogen roasting began in 2022 and has culminated in the development of a large-scale machine named the "HydroMaster," dedicated to mass-producing hydrogen roasted coffee. By the time of its launch, the company aims to produce more than 3,000 metric tons of this coffee annually, representing a significant milestone in both flavor innovation and environmental responsibility.

A Coffee for Everyone

The goal with Seven Cafe's hydrogen roasted coffee is to create a beverage that appeals to casual drinkers and coffee enthusiasts alike. The new brew is meticulously crafted to minimize bitterness and unwanted aftertastes, resulting in a clean, enjoyable drinking experience. With distinctive fruity and mellow acidity, this coffee presents a delightful option for anyone hesitant about typical coffee flavors.

According to Toshihiko Ishibashi, a merchandiser at Seven-Eleven Japan, the creation process for the hydrogen roasted coffee involved extensive trial and error. The team aimed to ensure the final product offers a satisfying taste that is free from harsh aftertastes. The result is a pure, flavorful cup that invites even those typically wary of coffee to indulge.

Experience the Future First

In anticipation of the launch, consumers eager to try this innovative coffee can attend a special tasting event. From October 24 to 25, 2025, at Tokyo Midtown Canopy Square, guests can experience a free sample of the freshly brewed Seven Cafe Hydrogen Roasted Coffee. With convenient access from major Tokyo metro lines, the event promises to be a highlight for coffee aficionados.

Conclusion

With the hydrogen roasted coffee, Seven Cafe is not just offering a beverage; it’s contributing to a sustainable future. This evolution in coffee production not only emphasizes quality and taste but also highlights the importance of environmentally friendly methods in today’s world. UCC remains committed to unlocking coffee's full potential to create a better world, one cup at a time. As we move forward, join the journey of celebrating flavor and sustainability with Seven Cafe’s latest offerings.

For more information on the Seven Cafe and UCC hydrogen roasted coffee or to join the upcoming event, visit their respective websites. Discover this unique fusion of taste and sustainability that promises to redefine your coffee experience!