#Spain #Barcelona #XR Technology #Meizu #Flyme AI

Meizu's Strategic Return to the Global Market at MWC25

At the MWC25 event in Barcelona, Spain, Meizu made a significant return to the international stage, showcasing its vision for future technology. The company's executive, Gu Binbin, highlighted a new global strategy and introduced the Flyme AI ecosystem, which interlinks smartphones, XR (extended reality), and smart vehicles. This innovative approach signifies Meizu's commitment to creating a seamless digital experience for users around the world.

During an exclusive interview, Gu stressed that Meizu's global strategy is built upon two foundational pillars: market demand and technological innovation. With operations currently spanning over 30 countries across regions in Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe, Meizu tailors its approach to meet the unique needs of each market. Gu stated, “Our strategy revolves around the concept of ‘global vision, local execution,’ ensuring that our marketing efforts, R&D, and customer support resonate deeply with the distinct dynamics of each market.” This localization strategy is critical for Meizu as it seeks to deepen its presence in diverse markets while exploring new opportunities.

Meizu has differentiated itself from competitors by emphasizing its unique ecosystem that combines smartphones, XR technology, and intelligent vehicles. Central to this integration is the Flyme AI operating system, which seamlessly connects smartphones, XR glasses, and smart cars to enrich users' experiences. For instance, navigation routes can be set on mobile phones and synchronized with displays in XR glasses and vehicles, creating an interconnected lifestyle. In business meetings, XR glasses can instantly translate and sync meeting protocols with mobile phones and computers.

Notably, smart vehicles utilizing the Flyme Auto system can optimize routes based on user schedules, enhancing both the effectiveness and usability of the technology across different platforms. Gu commented on last year’s launch of the