#United States #Indianapolis #UNITS #Customer Testimonials

UNITS Moves Forward with B2B Growth Strategy

In the fast-paced world of business, adaptability and innovation are key to success. In 2025, UNITS Moving and Portable Storage of Indianapolis embarked on an ambitious journey with a clear focus: to secure over 50 new commercial clients within a single year. Central to this initiative was a creative strategy involving the production of over 50 original customer testimonial videos that showcased the unique partnerships formed between UNITS and its clients.

Led by franchise owner Mike Simek and General Manager Brian Petersson, the team executed a disciplined approach centered on consistency and relationship-building. The aim of the customer testimonial videos was not only to promote UNITS but also to strengthen the bonds between the franchise and its commercial partners. Each new client was featured in a short video where a representative shared insights about their experience with UNITS, focusing on how portable storage solutions fit into their operations.

A Focus on Real Relationships

Rather than chasing fleeting marketing trends, the initiative emphasized genuine connections and the long-term value of customer relationships. Petersson highlighted the practical aspects of the testimonial interviews, asking critical questions such as:

• - How does the client utilize UNITS containers?
• - What led them to choose UNITS?
• - In what ways does portable storage enhance their daily operations?

This down-to-earth approach resonated with audiences, offering potential clients relatable success stories while promoting UNITS’ offerings.

Despite testimonial videos being a familiar marketing concept, producing such a significant quantity in a year posed considerable challenges. Each video required meticulous planning, thorough execution, and a commitment to quality—showcasing the team’s determination and organizational skills. Petersson commented on this effort: "The simplicity of the idea is what made it so challenging. There was no way to shortcut the process. It was all about showing up consistently, working with busy partners, and ensuring every aspect from filming to distribution was well-coordinated."

Diversifying the Customer Base

The initiative’s broader goal was to diversify the franchise's customer mix. By shifting focus from traditional B2C marketing to cultivating a robust B2B presence, UNITS aimed to reduce reliance on consumer-driven marketing while simultaneously increasing brand exposure. The campaign proved to be a win-win situation, providing each of the 50+ businesses featured in the videos with professional exposure across various popular platforms such as LinkedIn, Facebook, and Instagram.

Michael McAlhany, CEO of UNITS, commended the Indianapolis team for their impressive accomplishments. He stated, “What Mike, Brian, and the entire UNITS of Indianapolis team achieved in 2025 is a valuable example for every franchise. Their dedication to consistency and genuine customer engagement is inspiring.”

By positioning themselves as a reliable partner in the moving and portable storage sector, UNITS of Indianapolis reinforced its reputation within the local commercial community. Their combination of innovative marketing and customer-focused service helped solidify their presence in the industry.

For those interested in delving deeper into the success stories highlighted through the testimonial videos, the complete collection is available on the UNITS Moving and Portable Storage of Indianapolis LinkedIn page. Here, they continue to share insights and updates about their evolving partnerships.

Conclusion

The case study of UNITS Moving and Portable Storage of Indianapolis showcases the power of strategic thinking, consistent execution, and the invaluable nature of strong client relationships. Their journey throughout 2025 is an inspiring testament to what can be achieved through a well-planned initiative. As businesses continue to navigate an ever-changing landscape, the lessons learned here will resonate and guide future endeavors in customer engagement and marketing.