LUXEYS & Pickleball
2025-09-01 06:58:19

LUXEYS Partners with Japan Pickleball Association to Promote New Sport

In an exciting development for sports enthusiasts, LUXEYS Co., Ltd., headquartered in Toshima, Tokyo, has announced its partnership with the Japan Pickleball Association (JPBA). This collaboration aims to promote pickleball, a sport gaining rapid popularity both domestically and internationally, through LUXEYS's comprehensive sports support service, LaBOLA.

Pickleball is often described as a new racket sport that is accessible to people of all ages and skill levels, making it an ideal activity for families and communities. As the sport continues to grow, LUXEYS is leveraging this partnership to enhance the dissemination of information and foster community building on the LaBOLA platform. Furthermore, the company is set to introduce its "LaBOLA Reservation" service at local pickleball facilities, making it easier for players to book courts and participate in games.

The Japan Pickleball Association, led by President Yoko Taniguchi and located in Taito, Tokyo, is dedicated to developing and promoting pickleball across the country. With this partnership, LUXEYS aims to support all stakeholders involved in the sport—clubs, players, and facilities alike—thus contributing to the overall expansion and evolution of pickleball in Japan.

This alliance not only represents a commitment to enhancing the sport’s visibility but also highlights LUXEYS's wider goal to support a vibrant sports community. By streamlining access to information and resources through LaBOLA, they are positioned to play a key role in the sport's development.

LUXEYS’s President, Tomohiko Kogure, expressed confidence in the partnership, stating that it opens new avenues for promoting an engaging sport that is relatively easy to learn and play. He sees a bright future for pickleball enthusiasts, particularly as facilities become more accessible via the LaBOLA Reservation service. The aim is to create a thriving ecosystem, covering everything from introducing new players to experienced athletes and organizing events.

The LaBOLA platform serves as a crucial tool for individuals seeking to explore pickleball. It offers a comprehensive solution, including facility reservations and access to community events. By working closely with the JPBA, LUXEYS ensures that players have the necessary support and information to enjoy the sport to its fullest.

Looking forward, both LUXEYS and the JPBA are excited about the potential to introduce various initiatives that can further bolster pickleball's presence in Japan. It is anticipated that the increase in engagement will not only foster local communities but also enhance the competitive landscape of the sport.

The collaboration marks a significant step for both parties. For LUXEYS, it provides a platform to showcase its commitment to sports, while the JPBA gains a reliable partner to help grow the sport it champions. As pickleball gains traction across Japan, this partnership may inspire similar collaborations in the future.

In summary, the partnership between LUXEYS and the Japan Pickleball Association is a pivotal move towards establishing pickleball as a mainstream sport. This initiative is set to provide extensive support for players and organizers alike, ensuring that the sport can thrive and reach new heights in popularity. With resources and engagement enhanced through LaBOLA, the future of pickleball looks promising.

For more details, visit LUXEYS's official website here and the LaBOLA platform here. Additionally, you can find information about the Japan Pickleball Association at their website here.


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Topics Sports)

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