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Celebrating 180 Years of Tradition: The Exclusive Launch of 'Cedros'

In a remarkable event marking a significant milestone, Habanos, S.A. recently celebrated the 180th anniversary of the renowned Partagás brand with an exclusive launch of its new vitola, ‘Cedros’ in Hong Kong. This illustrious gathering was celebrated at the iconic Murray Hotel, where over 180 guests gathered for an evening filled with tradition and elegance. The atmosphere radiated joy and festivity, perfectly complementing the occasion.

The ‘Cedros’ vitola, which measures 50 ring gauge x 135 mm, is not just any cigar; it is a tribute to quality, heritage, and craftsmanship renowned worldwide. Each cigar is meticulously handmade with long filler, utilizing select tobacco from the renowned Vuelta Abajo plantations in Pinar del Río, Cuba, which is known to produce the finest tobacco leaves in the world. This prime region, with its unique climate and exceptional soil, allows for the cultivation of leaves that are indispensable for crafting premium Habanos.

As this exclusive edition coincides with the Year of the Snake (Wood) according to the Chinese lunar calendar, it reflects auspicious qualities. The snake symbolizes wisdom, while wood stands for strength and growth—characteristics that resonate deeply both in the sphere of tobacco cultivation and smoking experiences. The choice to honor such traditions during the launch embodies a respect for the historical significance of wood in cigar preservation and aroma development.

The packaging of Partagás 'Cedros' adds to its allure, presented in a sumptuous box containing 18 cigars. Each cigar features a light brown, smooth, and oily wrapper—a visual treat that promises a remarkable smoking experience. With tasting notes articulating an initial clean taste of Cuban dark tobacco followed by subtle cocoa and oak flavors, the 'Cedros' vitola promises to deliver a luxurious journey through its layers of richness. The expected smoking time is around 45-50 minutes, offering great value for enthusiasts.

Pairing suggestions for this exquisite vitola invite aficionados to explore robust, long-aged spirits, particularly those matured in white oak barrels. When combined with the flavors of the ‘Cedros,’ drinkers can savor an exceptional sensory experience as notes of nuts, chocolate, or vanilla meld seamlessly with the cigar's rich profile.

Habanos S.A.’s launch of the Partagás 'Cedros' not only marks 180 years of excellence and tradition but also reinforces its ongoing commitment to innovation, quality, and the art of fine cigar making. This premium offering is now available through select Habanos, S.A. distributors, signaling a new chapter for cigar lovers around the globe.

In conclusion, the launch of 'Cedros' stands as a remarkable homage to a timeless brand that has been synonymous with prestige and craftsmanship in the cigar industry for nearly two centuries. As Partagás continues this legacy, the introduction of this special edition reinforces the brand's position as a consummate leader in the luxury cigar market.