#Japan #Tokyo #Japanese Tourism #Kenichiro Miyamoto #Dive Corporation

Dive Corporation Strengthens its Leadership

Dive Corporation, based in the heart of Shinjuku, Tokyo, has officially announced the appointment of Kenichiro Miyamoto as an advisor effective October 1, 2025. Miyamoto brings a wealth of experience from his tenure at Recruit Holdings, where he served as the head of the travel division.

Background of the Appointment

Miyamoto joined Recruit in 1990 and has had an illustrious career that spans various roles. Most notably, he headed the travel division from 2012, during which time he was instrumental in the growth of the accommodation reservation site "Jalan.net". Under his leadership, this platform blossomed into one of Japan's largest travel services. Furthermore, his visionary approach led to significant advancements in tourism digital transformation (DX) and policies aimed at addressing labor shortages within the industry. His contributions have left an indelible mark on Japan’s tourism landscape.

The addition of Miyamoto to Dive's advisory board is set to bolster the company's objectives to become a leading "Tourism Innovator". This initiative aims to create sustainable economic systems that attract visitors and ensure the operational efficiency of regional tourism.

Tourism Innovator Concept

The concept of a "Tourism Innovator" embodies Dive’s ambition to tackle complex challenges faced by regional economies, effectively drawing visitors and promoting sustainable revenue generation. Miyamoto’s extensive experience with the Jalan platform, coupled with his expertise in regional collaborations and tourism transformation, is expected to significantly enhance this initiative.

Dive Corporation aims to develop existing businesses further while also pursuing new commercial opportunities, including mergers and acquisitions (M&A), all under the banner of facilitating growth in the broader tourism market. The partnership with Miyamoto is viewed as a key driver in achieving these ambitious goals.

Kenichiro Miyamoto's Career Highlights

• - 1990: Joined Recruit Holdings
• - 1998: GM of Sales for Auto Division
• - 2002: GM of Business Planning for Auto Division
• - 2004: Sales Manager for Auto Division
• - 2007: MP Manager for Auto Division
• - 2009: Sales Manager for Travel Division
• - 2012: Head of Travel Division
• - 2024: Departure from Recruit Holdings

Overview of Dive Corporation

Founded in March 2002, Dive Corporation is driven by the mission to address significant challenges facing Japan's tourism industry. Its core business focuses on providing staffing solutions specifically tailored for tourism facilities, effectively tackling the persistent issue of workforce shortages in this sector. In the past year alone, the company has successfully placed over 14,555 individuals in various tourism roles across 5,900 facilities throughout all 47 prefectures in Japan.

In addition to staffing, Dive is actively engaged in local revitalization efforts by establishing direct-to-consumer (D2C) tourism projects in six locations across the country, including areas facing depopulation and potential extinction. These initiatives not only generate revenue and foreign exchange but also contribute to sustainable, community-driven development in partnership with local businesses.

Moreover, Dive is expanding its footprint in the IT realm, operating a web media platform called "GLAMPICKS", which specializes in attracting visitors to glamping sites. Through these diverse and innovative strategies, Dive Corporation is forging a path towards becoming a pivotal player in Japan’s tourism sector.