#Japan #Minato, Tokyo #Proteinum #ECPRO RPP #Rakuten Ichiba

Introduction

In a significant advancement for advertisers on Rakuten Ichiba, the automated optimization tool, ECPRO RPP, developed by Proteinum, has introduced a remarkable new feature: the Minimum CPC Setting. This enhancement allows businesses to set a lower bid threshold for individual products and keywords, revolutionizing how they manage their advertising campaigns.

New CPC Setting Feature

The Minimum CPC function enables users to specify the minimum bid amount on a per-product or per-keyword basis. This capability allows for finely-tuned strategies that can cater to the unique requirements of various marketing efforts. Advertisers can now ensure that key products receive adequate exposure while still optimizing the cost-effectiveness of their campaigns.

Balancing Exposure and Cost-Effectiveness

One of the notable benefits of the Minimum CPC Setting is its ability to maintain a balance between securing necessary exposure and maximizing Return on Advertising Spend (ROAS). Advertisers can control a range of automated adjustments, ensuring that campaigns don't sacrifice visibility for the sake of reducing costs. This advanced functionality allows users to minimize unnecessary clicks while still meeting their advertising goals.

User-Friendly Operation

The ECPRO RPP tool is designed for ease of use. The new feature is seamlessly integrated into a simple and intuitive dashboard, allowing users to set and modify their CPC limits without the need for cumbersome manual adjustments. This streamlined approach not only saves time but also empowers users to optimize their advertising strategy with confidence.

Overview of ECPRO RPP

ECPRO RPP is crafted specifically for Rakuten Ichiba, streamlining RPP ad management and reducing operational workloads by approximately 90%. Among its standard features is an automated keyword addition function, which helps reduce the overall workload associated with campaign management.

Key Standard Features

• - Automated CPC Optimization: Daily adjustments are made by AI to align with target ROAS.
• - Budget Settings and Reservations: Helps prevent unexpected budget consumption and automates scheduling around events.
• - Desired Ranking Feature: Automatic CPC adjustments every three hours to meet desired keyword placements.
• - Automatic Exclusion/Addition of Products and Keywords: Automatically registers suitable products and keywords while cutting unnecessary costs for up to 1,000 items at no extra charge.
• - AI Analysis Functionality: Analyzes past data to provide new keyword suggestions and actionable improvement proposals.
• - Advertising Group Management: Allows for management and analysis of products and keywords by grouping, making it easier to track performance across categories.

All features come standard with no initial costs or optional fees, aligning perfectly with businesses at various stages of their advertising efforts.

Support for In-House Operations

In addition to system provision, Proteinum offers an in-house operational plan that helps businesses transition smoothly from agency management to in-house execution. This plan includes:

• - Dedicated Management: Weekly data adjustments and reports conducted by professional staff.
• - Performance Analysis and Strategic Proposals: Monthly meetings to review results and plan future strategies.
• - Support for In-House Operations: Ongoing training and knowledge sharing with designated staff to create a self-sufficient operational structure.

By combining automated task handling with professional support, ECPRO RPP enables businesses spending over 1 million yen in advertising to achieve 30-70% savings while enhancing overall campaign efficacy compared to traditional agency outsourcing.

Conclusion

ECPRO RPP epitomizes Proteinum's mission to transform eCommerce into a more accessible field. Since its establishment in August 2020, the company has supported over 1,000 businesses, providing effective SaaS solutions that enhance the efficacy and ease of eCommerce operations. The introduction of the Minimum CPC feature is another step towards realizing this mission, showcasing Proteinum's commitment to continuous improvement in online advertising technologies.

For more information or to access a demo, visit the official ECPRO RPP website.