#United States #New York #Business Continuity #AI Startup #Fortiv

Fortiv Expands Into the U.S. Market

In a world increasingly defined by uncertainty, the demand for robust business continuity solutions has surged. Leading this emergence is Fortiv, a Copenhagen-based startup specializing in AI-driven business resilience solutions. Recently, Fortiv made its entry into the U.S. market with a new office in New York City, marking a significant step in its global expansion strategy.

The company's move comes on the heels of a substantial capital raise, reflecting the escalating demand for modern solutions in the face of diverse challenges such as geopolitical instability, cyber threats, and climate-related disruptions. Traditional business continuity plans often fall short, and Fortiv is determined to address this gap by transforming how organizations prepare for unforeseen circumstances.

According to Thomas Sehested, founder and CEO of Fortiv, this expansion is motivated by an evident need for sophisticated business continuity solutions among U.S. enterprises. He notes, "We see an incredible need for our advanced business continuity solutions in the U.S. Companies face more complex risks and uncertainties than ever before, and our technology is designed to give them the agility and confidence to navigate the new landscape."

Fortiv's innovative platform is tailored to automate business continuity processes, ensuring operational stability while placing compliance management on autopilot. Unlike conventional methods that rely on static plans, their solution harnesses real-time intelligence, enabling companies to maintain resilience and adapt swiftly as market conditions evolve.

The funding Fortiv secured in May, acclaimed as one of the largest pre-seed rounds in the Nordic region for 2025, is critical to accelerating their global outreach. New York's choice as their launch site is strategic; it exemplifies Fortiv's ambition to transform business continuity from a mere compliance necessity to a strategic priority for enterprises.

Sehested, who has previously built and sold two startups focused on compliance technology and big data in the U.S., highlights the transformative impact of AI on business continuity. "AI has fundamentally changed how companies can predict, prepare for, and adjust to disruptions. We are excited to bring our capabilities to U.S. clients who need this agility now more than ever."

Beyond the U.S. market entry, Fortiv plans to recruit a robust team stateside and strengthen partnerships throughout 2026. The founders, Thomas Sehested and Emil Pfeiffer, are united by a clear mission: to simplify organizational resilience for companies worldwide using automation, intelligence, and speed.

In summary, Fortiv's entry into the U.S. market is an acknowledgment of the complex challenges that modern organizations face today. With its innovative approach to business continuity management, Fortiv aims to empower companies to not only withstand challenges but emerge stronger and more adaptable in an unpredictable world.