#USA #Las Vegas #Tredence #Customer 360 #Google Cloud Next

Tredence Unveils Customer 360: A New Era in Customer Engagement

At the highly anticipated Google Cloud Next 2025 event, Tredence, a trailblazer in data science and AI solutions, introduced its latest innovation, Customer 360. This transformative solution aims to revolutionize how Telco, Media, and Technology (TMT) enterprises engage with their customers by leveraging comprehensive customer intelligence.

Bridging the Gap in Customer Insight

Built on the robust Google Cloud Platform, Customer 360 addresses the challenge of fragmented customer data. By connecting diverse data sources, it enables real-time insights and fosters hyper-personalization, ultimately driving customer engagement, retention, and revenue growth. Tredence’s CEO, Shub Bhowmick, emphasized that today’s businesses require more than just a dashboard; they need a dynamic growth engine that anticipates customer needs.

Features of Customer 360

Customer 360 offers an AI-driven, 360-degree customer view, combining first- and third-party data across various touchpoints including streaming, gaming, customer service, and commerce media. Some of its impressive features include:

• - Data Integration: The platform eliminates data silos, empowering enterprises to predict customer behavior through a suite of over 40 CXM Data Models and more than 200 AI/ML accelerators.
• - Predictive Insights: It can predict customer behaviors through over 2,500+ behavioral signals. This allows businesses to anticipate churn risk and price sensitivity effectively.
• - Dynamic Customer Engagement: With an AI-powered Customer Engagement Driver, the platform provides instant insights using natural language processing, vastly improving the speed and relevance of data-driven decision-making.

Real-Time Adaptability

Customer 360 is tailored to meet the needs of various operational stakeholders, from business leaders seeking real-time data to data scientists analyzing in-depth analytics. Its seamless integration across marketing channels, contact centers, and digital platforms ensures that enterprises can maintain high service levels regardless of customer touchpoints.

A Commitment to Security and Governance

In an era where data breaches and privacy concerns loom large, Tredence maintains high standards of data security and governance. The Chief Business Officer of TMT, Anupam Wahi, highlighted the solution's design to unlock new revenue streams by decoding customer intent while ensuring that security protocols are rigorously followed.

Learn More at Google Cloud Next 2025

Tredence will not only showcase Customer 360 but will also share case studies and success stories at their booth (3079) during the Google Cloud Next event at the Mandalay Bay Convention Center in Las Vegas. Attendees will have the opportunity to explore how this advanced solution can be integrated into their existing systems to enhance customer experiences.

As Customer 360 lays the foundation for an intelligent customer engagement approach, businesses in the TMT sectors are set to gain unprecedented capabilities to not only respond to customer needs but to proactively anticipate and fulfill them. This new intelligence layer effectively transitions customer interactions from reactive to proactive, paving the way for enhanced organizational growth and customer satisfaction.

By prioritizing AI and predictive analytics, Tredence's Customer 360 promises to be a game-changer in the customer intelligence landscape, setting a high bar for competitors.