AXIA Time Launches Exclusive FIFA World Cup 2026 Official Timepieces for Fans
AXIA Time is thrilled to announce a remarkable addition to its luxury timepiece collection with the introduction of officially licensed watch designs for the FIFA World Cup 2026™. This marks a significant milestone as it is the first time that timepieces have been integrated into the FIFA World Cup's official licensed products program. With a commitment to quality and craftsmanship, AXIA Time, known for its heirloom-quality, Swiss Made watches, aims to honor the passion and pride of nations that participate in the world-renowned tournament.
The new collection features 14 unique watch designs tailored specifically for the nations competing in the tournament. Among these are seven designs that pay homage to previous World Cup champions: Brazil, Uruguay, Argentina, France, Spain, Germany, and England. Additionally, noteworthy football nations such as Japan, Morocco, Portugal, and the Netherlands are represented, alongside the hosts of this year’s tournament—Canada, Mexico, and the United States. As a further highlight, a special edition will commemorate the World Cup itself.
John Kanaras, the founder and CEO of AXIA Time, shared his excitement regarding the launch: "The FIFA World Cup™ is an extraordinary event watched by billions, bringing people together with a shared sense of national identity and pride. It is a privilege to create timepieces that encapsulate such significant moments in sports history, allowing fans to carry their experiences with them for a lifetime."
To ensure accessibility for a broad audience of football enthusiasts, AXIA Time plans to offer three price tiers for each country's design. The top-tier ARGOS model showcases exceptional craftsmanship with its Swiss Made ETA 2824 mechanical movement and display caseback, making it a true collector's item. In a vintage nod, the ENOSI model is a unisex timepiece, also Swiss Made, featuring a Sellita SW200 automatic movement and wrapped in an elegant Italian leather Saffiano strap. Completing the lineup is the KOSMOS model, equipped with a Miyota quartz movement, housed in a durable bioceramic case, and fitted with an FKM rubber strap—perfect for sports enthusiasts.
Each timepiece will be released in limited quantities to heighten their desirability. Additionally, AXIA will create 20 individually numbered Collector Box Sets for every country available, including three specially designed timepieces, all hand-painted by renowned sports artist Lili Cantero. Fans will also be offered the opportunity to upgrade to the FIFA World Champions edition without further cost if their chosen nation secures victory in the tournament, adding yet another layer of excitement to these exclusive watches.
The marketing strategy includes staggered launches beginning in May, providing fans with the chance to register their interest at www.axiatime.com. Angling to create urgency and engagement, AXIA will hold a 48-hour pre-sale window ahead of each release.
About AXIA Time: AXIA Time stands out in the luxury watch market by crafting heirloom-quality timepieces that celebrate life's most memorable achievements. Each watch integrates Swiss Made movements and is constructed with high-quality materials, reflecting a dedication to excellence and personalization. Whether marking a pivotal moment in life or celebrating collective triumphs, AXIA Time aims to create watches that tell a story and become cherished possessions for their owners. AXIA Time—Made for the moment. Built for forever.
The new collection features 14 unique watch designs tailored specifically for the nations competing in the tournament. Among these are seven designs that pay homage to previous World Cup champions: Brazil, Uruguay, Argentina, France, Spain, Germany, and England. Additionally, noteworthy football nations such as Japan, Morocco, Portugal, and the Netherlands are represented, alongside the hosts of this year’s tournament—Canada, Mexico, and the United States. As a further highlight, a special edition will commemorate the World Cup itself.
John Kanaras, the founder and CEO of AXIA Time, shared his excitement regarding the launch: "The FIFA World Cup™ is an extraordinary event watched by billions, bringing people together with a shared sense of national identity and pride. It is a privilege to create timepieces that encapsulate such significant moments in sports history, allowing fans to carry their experiences with them for a lifetime."
To ensure accessibility for a broad audience of football enthusiasts, AXIA Time plans to offer three price tiers for each country's design. The top-tier ARGOS model showcases exceptional craftsmanship with its Swiss Made ETA 2824 mechanical movement and display caseback, making it a true collector's item. In a vintage nod, the ENOSI model is a unisex timepiece, also Swiss Made, featuring a Sellita SW200 automatic movement and wrapped in an elegant Italian leather Saffiano strap. Completing the lineup is the KOSMOS model, equipped with a Miyota quartz movement, housed in a durable bioceramic case, and fitted with an FKM rubber strap—perfect for sports enthusiasts.
Each timepiece will be released in limited quantities to heighten their desirability. Additionally, AXIA will create 20 individually numbered Collector Box Sets for every country available, including three specially designed timepieces, all hand-painted by renowned sports artist Lili Cantero. Fans will also be offered the opportunity to upgrade to the FIFA World Champions edition without further cost if their chosen nation secures victory in the tournament, adding yet another layer of excitement to these exclusive watches.
The marketing strategy includes staggered launches beginning in May, providing fans with the chance to register their interest at www.axiatime.com. Angling to create urgency and engagement, AXIA will hold a 48-hour pre-sale window ahead of each release.
About AXIA Time: AXIA Time stands out in the luxury watch market by crafting heirloom-quality timepieces that celebrate life's most memorable achievements. Each watch integrates Swiss Made movements and is constructed with high-quality materials, reflecting a dedication to excellence and personalization. Whether marking a pivotal moment in life or celebrating collective triumphs, AXIA Time aims to create watches that tell a story and become cherished possessions for their owners. AXIA Time—Made for the moment. Built for forever.
Topics Consumer Products & Retail）
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