#Sweden #Stockholm #Preem #Storykit #video automation

Preem Leverages Innovative Technology for Video Automation

In a groundbreaking move, Preem, Sweden's leading fuel company, has embraced Storykit's revolutionary Feeds feature, marking a notable transition in how press releases are communicated in the digital space. On November 26, 2024, at a press release, Mattias Holmqvist, head of media relations at Preem, spotlighted this new technology, stating, “Storykit Feeds saves us a huge amount of time.” This automation tool allows companies to convert their press releases into high-quality videos delivered directly to their email inbox, streamlining the publication process.

The Role of Video in Communication

In today’s digital landscape, video has emerged as a vital component for effective communication. It not only simplifies complex information but also engages audiences more efficiently than text alone. Preem recognizes the potential of this medium, with Holmqvist emphasizing, “Video is key in our digital strategy.” He notes that Storykit provides the necessary tools to transform their content easily.

With the introduction of Feeds, Preem can now automate video production whenever a new press release is published. The platform also suggests ready-to-use video options automatically, saving considerable time and resource allocations.

Personalization and Quality Assurance

Aside from automation, the customization options available through Storykit enhance brand identity. Preem is able to tailor videos by selecting appropriate image and video libraries, ensuring that all content aligns with their branding standards. Holmqvist reassures the company’s stakeholders, stating, “The videos meet our quality standards. We can use them as they are, or make adjustments as required.” This adaptability ensures that any content they produce, be it corporate communication or external marketing, meets the highest quality benchmarks.

Embracing Innovation

As a company that takes pride in leading innovative practices, Preem sees substantial potential in video automation. They aim not only to maintain their commitment to providing premium fuel but also to enhance visibility in the renewable fuel industry. Holmqvist expresses the company’s ambition, saying, “We are proud to seek innovation in renewable fuel areas and engaging with new audiences.”

The use of automated video production not only increases work efficiency but also positively impacts brand visibility across diverse digital platforms. This aligns with Preem’s goal of reaching larger audiences effectively and measurably, fostering a stronger public connection and boosting stakeholders’ engagement.

Storykit's Contribution and Industry Impact

For Storykit, the launch of the Feeds feature is a milestone, positioning them as leaders in the automated video creation sector. Peder Bonnier, CEO of Storykit, regards this tool as a transformative element in delivering media content. He notes that while Preem primarily utilizes this technology for corporate press releases, it holds potential applications across various content types, impacting how brands can maintain a constant flow of visual material.

In summary, Preem’s implementation of Storykit’s Feeds feature epitomizes a strategic shift towards modernizing press communication. With the combination of automation, personalization, and quality assurance, this initiative places Preem at the forefront of innovation within their industry. This technology not only enhances operational efficiency but also establishes a more robust engagement with audiences, paving the way for future growth and visibility in an increasingly crowded digital marketplace.