#Japan #Sapporo #Family Photos #Sapporo Event #Lifework Support

Over 100 Families Attend the First 'Family Photo × Life Plan Consultation'

On November 8 and 9, 2025, AINNA Co., Ltd, headquartered in Minato, Tokyo, launched the first-ever 'Family Photo × Life Plan Consultation' event under the sponsorship of Sapporo City. This unique initiative attracted more than 100 attendees, made up of 33 family units. The focus was on creating a day where families could capture their current happiness and have meaningful discussions about their future.

The event brilliantly combined professional family photography sessions with consultations from life planning experts, particularly from 'Coco Concierge SAPPORO.' With the theme 'Taking Photos = Discussing Family Futures,’ it offered an opportunity for families to bond creatively and reflect on their shared aspirations. Attendees expressed delight over the studio-quality photos and remarked how it sparked important conversations about their futures.

A Heartfelt Vision Behind the Event

The motivation behind holding this event stemmed from a desire to inspire families to cherish their time together. In an age where it is easy to take quick photos with smartphones, opportunities to engage deeply with family members are often missed. AINNA envisioned a day dedicated to capture the essence of families' joys and reflections on their futures.

A remarkable 90% of AINNA's staff are working mothers, who understand the value of family time amidst the challenges of balancing work and childcare. The desire to transform daily family moments into cherished memories fueled the concept of this event. Additionally, the life planning consultations combined with administrative advice by Coco Concierge SAPPORO aimed to encourage families to openly discuss topics that are often viewed as daunting, like financial planning and future aspirations.

Collaboration with Coco Concierge SAPPORO

This event would not have been possible without the support of Coco Concierge SAPPORO, a comprehensive support center for women's diverse working styles managed by Sapporo City. Since its establishment in 2018, Coco Concierge SAPPORO has provided support for women who wish to work authentically, even after experiencing significant life events such as marriage and childbirth. From individual consultations to seminars and at-home work support, they facilitate women in finding suitable employment while managing family responsibilities. Their partnership with AINNA established a new model of support, focusing on mothers who aim to value their family time while planning for the future.

Life Planning Consultations

The event also featured a life planning consultation booth by Life Meister Co., Ltd., which offered families a space to discuss their future uncertainties openly. Many families visited the consultation booth to address financial topics such as education costs and household management. This laid-back atmosphere allowed individuals to engage in discussions they might usually find difficult, all while sharing smiles.

Professional Photography Sessions

Professional photographers Akihiro Soga and Tomoya Benno were on hand, creating a photography booth that rivaled professional studios. Utilizing advanced lighting and backdrop setups, they provided families with high-quality photos that went beyond standard snapshots. Participant responses included amazement at the studio-like quality and disbelief that such quality was offered for free.

Voices from the Participants

Feedback from families during the photography sessions highlighted the joy they shared while creating lasting memories. Children, parents, and extended family members engaged in candid moments filled with laughter, allowing them to express their love and shared future aspirations.

Interview Insights:
"The smiles I witnessed during family photo sessions were incredibly heartwarming. The moments where families looked at each other with affection felt timeless. Each photograph not only preserves a moment of happiness but captures deep love and a vision for the future," shared Hideki Hiroi, a financial planner at the Life Planning Consultation.

"We were thrilled to collaborate with AINNA and support the profound message of valuing family time while contemplating the future," remarked Momoko Abe from the Sapporo Economic and Tourism Bureau.

Looking Toward the Future

The overwhelming response to the event highlighted the need for such topics in the community. AINNA plans to continue offering family-oriented events and workshops, emphasizing the importance of creating valuable family memories. The next event is scheduled for January 2026, with more details to be announced through their official Instagram and website.

To see the ambiance from the event, visit this video link.