#Japan #Yokohama #V Points #Hokkahokkatei #Stera Ads

Hokkahokkatei Teams Up for Innovative Promotion

The Japanese fast-food chain Hokkahokkatei, known for its rice bowls, is taking customer engagement to another level with a unique promotional campaign. In collaboration with CCCMK Holdings and Sumitomo Mitsui Card Corporation, Hokkahokkatei has initiated a new promotional experiment utilizing the advanced advertising service called Stera Ads. This initiative aims to strengthen customer touchpoints directly at storefronts, enhancing customer experience and interaction.

Overview of the Collaboration

CCCMK Holdings, which operates from Yokohama, Kanagawa, is led by President and CEO Takanori Takahashi. They have partnered with Sumitomo Mitsui Card, located in Koto, Tokyo, headed by president Yukihiko Onishi, and Hokkahokkatei, based in Osaka under the leadership of Chairman and President Tatsuya Aoki. Together, they will implement a joint promotional effort using Stera Ads, specifically leveraging the Stera Terminal Standard payment device.

What is Stera Ads?

Stera Ads is an innovative advertising service that delivers product and campaign information to customers right before they complete their purchase at the register. This strategic timing maximizes promotional impact and encourages purchasing behavior. Sumitomo Mitsui Card aims to support merchants in boosting their promotional activities through the Stera Ads service, optimizing the in-store media value.

Unique Promotional Strategy at Hokkahokkatei

At Hokkahokkatei, the promotion will integrate various components: Stera Ads, product sampling of manufacturer goods, and a collaboration with CCCMK Holdings and Sumitomo Mitsui Card to launch a campaign centered around V Points as an incentive. This seamless integration will enhance awareness, experience, purchase behavior, and effectiveness verification through a comprehensive approach.

1. Sampling and Advertising at Checkout:
During the checkout process, customers will receive samples of manufacturer products. At the same time, Stera Ads will showcase advertisements for these specific products on the payment terminal screen. The simultaneous exposure to both the physical sample and the advertisement is designed to enhance product memorization and stimulate interest.

2. Advertisement on Receipts:
The receipts given to customers after payment will feature a QR code leading to a dedicated campaign page. Customers can earn V Points by purchasing designated products from collaborating partner stores. This design aims to create a natural flow from the store to supermarkets or drugstores, maximizing engagement at a crucial moment right after purchase.

3. Customer Engagement Through Easy Entry:
Customers can easily access the campaign page by scanning the QR code on their receipt. The clear benefit of earning V Points encourages participation, creating a direct link to actual purchases.

4. Cross-store Purchase Incentives:
After entering the campaign, customers who buy the selected products at supermarkets or drugstores will receive V Points. This not only utilizes the sampling experience at takeout specialty shops to spark interest but also facilitates sales across retail channels, promoting product sales effectively.

5. Data Analysis for Effectiveness:
One of the standout features of this promotional model is that it does not end with handing out samples. After the campaign concludes, analyses will be conducted to assess how sampling influenced purchasing behavior. The results will be shared with both Hokkahokkatei and the manufacturers, allowing for improved future initiatives—a win-win for all involved parties. In addition, the effective use of purchasing data across CCCMK Holdings' vast V Points alliance network will contribute to new purchasing behaviors that transition from takeout stores to retail shops.

Future Initiatives

With this current endeavor as a stepping stone, CCCMK Holdings aims to continue exploring new promotional strategies leveraging both V Points and Stera Ads in collaboration with Sumitomo Mitsui Card. By integrating points and transaction methods in promotional schemes, CCCMK Holdings aspires to offer customers more accessible and convenient services.