#Japan #Shibuya #Summer Event #Okuchi Series #Refreshing Experience

Dive into the Refreshing World of Okuchi Series

This summer, Shibuya will transform into a mouthwash paradise with the much-anticipated pop-up event, Don’t Drink! Okuchi Parlor. Organized by Bitatto Japan and taking place on August 15-16, 2026, at the Shibuya Scramble Square, this immersive event invites participants to experience oral care in a fun and delicious way.

A Flavorful Experience Awaits!

The theme of the event centers around “delicious oral care that makes you want to drink it!” Attendees will find themselves captivated by the colorful display and interactive experiences that defy traditional notions of oral hygiene products, often seen as bland. From the moment you step into the Okuchi Parlor, a world of fun, cute, and tempting products will entice you to snap photos and share your delightful experiences!

Free Participation in an Engaging Event

The event is completely free, giving everyone a chance to participate without any reservations. After all, it’s not every day you get to try intensely chilled mouthwash that looks just like a refreshing drink. Guests can choose from a selection of nine exciting flavors, each promising a burst of chill and flavor that makes one question their perception of mouthwash. It's an experience designed to refresh the senses and brighten your day!

Exclusive Products and Specials

In addition to tasting the vibrant mouthwash, attendees will have the chance to purchase limited-edition special items inspired by takeaway drinks, perfect for casual gifting or personal enjoyment. The entirety of the Okuchi series will also be available at the event, allowing visitors to explore the full range of products. It's a unique opportunity not only to experience a variety of flavors but also to enjoy special discounts on their favorite items!

First Look at Innovative Foaming Mouthwash

A highlight of the event will be the chance to try Okuchi’s new foaming mouthwash in lemon flavor. This innovative product features a whipped-cream-like foam that expands in your mouth, delivering an exciting and refreshing sensation previously unseen in oral care. There’s no need for rinsing with water; simply wipe away with a tissue, making it convenient for use anywhere – at work, outdoors, or even as a part of earthquake preparedness kits.

Meet the Adorable Lemon-chan!

Adding to the allure of the Okuchi Parlor will be Lemon-chan, the beloved brand mascot. Welcome your friendly companion who will enhance the fun, allowing guests to capture memorable photos and enjoy plush interactions in line with the Okuchi Parlor theme. Keep an eye out, as Lemon-chan will appear at sporadic times throughout the event!

Event Details

• - Event Name: Don’t Drink! Okuchi Parlor
• - Dates: August 15-16, 2026
• - Hours: 10:00 AM - 7:00 PM
• - Admission: Free
• - Location: Shibuya Scramble Square 1F (Urban Core Space)
• - Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo, 150-6115

About the Okuchi Series

The Okuchi series made its debut in August 2018 with the inventive stick-type mouthwash, introducing the concept of visibly seeing the residue during rinsing. Since then, it has become a popular oral care choice both domestically and internationally, thanks to its engaging flavors and effective results. In addition to mouthwash, the series offers refreshing candies and toothbrushes, creating a delightful daily oral care routine.

For more information, visit the official site: Okuchi Brand
Follow Lemon-chan on Instagram: Okuchi Lemon-chan Instagram
For inquiries about Bitatto Japan, call 042-332-7262 (Monday to Friday, 9:30 AM - 5:30 PM).

Join us this summer in Shibuya for an unforgettable mouthwash experience that combines flavor, fun, and care!