#Japan #Tokyo #used cars #Be Forward #Autohands

BE FORWARD and Autohands Form Strategic Alliance

On October 22, BE FORWARD Co., Ltd., headquartered in Minato, Tokyo, agreed to a strategic collaboration with Autohands Co., a South Korean company specializing in digital platforms for used cars. This partnership focuses on integrating vehicle auction data from Autohands with BE FORWARD's e-commerce site, beforward.jp. The initiative aims to bolster the international market competitiveness of Korean used cars by featuring more vehicles from Autohands' auction platform.

Background of the Collaboration

BE FORWARD has been actively involved in exporting and selling over 15,000 used vehicles monthly to 214 countries and regions worldwide. The inclusion of Autohands' extensive database of used cars is expected to enhance the appeal and visibility of Korean used cars in the global market. Recently, the demand for used cars from Korea has surged, with significant sales growth observed in certain regions. In light of this, BE FORWARD has made strategic moves to strengthen its presence in the Korean market, including relocating its Korean branch in 2023 to enhance operational efficiency. This prepares the ground for expanding relationships with suppliers and promoting new business opportunities.

Details of the Collaboration

To meet market demands and global customer expectations, this partnership will leverage Autohands' robust network of used car auctions in South Korea and BE FORWARD's global platform. By integrating each company's strengths, the collaboration aims to diversify product offerings significantly and streamline transaction processes. This strategic alliance is projected to boost the competitive edge of Korean used cars overseas and accelerate the growth of exports.

BE FORWARD anticipates maintaining a high degree of reliability and building a strong partnership with Autohands in the coming years, ensuring mutual success.

About Autohands

Founded in 2013, Autohands operates the online used car auction platform “Auto Inside Auction,” which has enhanced the reliability and efficiency of used car transactions based on digital technology. The company has experienced steady growth, with projected annual revenues reaching 172.5 billion KRW by 2024. Autohands has listed over 450,000 auction items and has sold more than 13,000 vehicles as part of its operations. Beyond auctions, Autohands provides a range of services, including certified used car services, car rental subscription programs, warranty extensions, maintenance, accident compensation services, and various other mobility-related offerings.

Overview of Autohands

• - Company Name: Autohands Co., Ltd.
• - CEO: Kang Ki-ho, Kim Seong-jun
• - Headquarters: 8F URBAN322, 8 Yangpyeong-ro 25-gil, Yeongdeungpo-gu, Seoul, Republic of Korea
• - Business Focus: Online used car auction services.

Overview of BE FORWARD

• - Company Name: BE FORWARD Co., Ltd.
• - Founded: March 10, 2004
• - Headquarters: 37F, Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato, Tokyo 106-6137
• - Employees: 279 in Japan
• - Business Focus: Selling and exporting used cars, automotive parts, operating an e-commerce platform, international transport services, and more.
• - Performance: Projected revenues of 118 billion yen for the fiscal year ending June 2024, with global sales of 156,000 vehicles.
• - Website: BE FORWARD Corporate | EC Site

This collaboration marks a significant step towards enhancing the visibility and competitiveness of Korean used cars on a global scale.