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Abbott’s New Protein Shakes Ahead of Aging

As people age, maintaining muscle health becomes crucial. Abbott, a global leader in nutrition, has launched two innovative Ensure Max Protein shakes designed to meet the nutritional needs of adults over 40. This initiative aligns with a growing focus on wellness and longevity in the U.S., as muscle strength is increasingly recognized as a key indicator of health.

Former NFL quarterback Matt Ryan, who has enjoyed a successful career as a professional athlete, is contributing to this campaign, emphasizing the importance of muscle health as we age. He states, “Your next chapter isn't about slowing down—it's about shifting gears.” Ryan’s partnership with Abbott aims to inspire adults to prioritize their muscle health through proper nutrition.

The Products

1. Ensure Max Protein 42g

This shake is tailored for physically active adults. Each serving contains a robust 42 grams of complete protein, designed to support muscle tissue growth in conjunction with resistance training. Furthermore, it includes 23 essential vitamins and minerals along with two key electrolytes that contribute to muscle function. With just 2 grams of sugar and 220 calories, it supports the nutritional needs of those engaging in higher levels of physical activity.

2. Ensure Max Protein 2 in 1 Muscle Support

This variant is crafted for older adults who require assistance in maintaining their muscle mass. It provides 30 grams of high-quality protein and 1.5 grams of CaHMB (beta-hydroxy-beta-methylbutyrate), which has been shown to help mitigate muscle breakdown. Additionally, it contains 26 vitamins and minerals to help cover nutritional gaps that older adults often face.

Importance of Muscle Health

Research indicates that individuals can lose up to 8% of their muscle mass per decade after turning 40. Contributing factors include low protein intake, rapid weight loss, and a sedentary lifestyle. As Dominique R. Williams, MD, MPH, a medical director at Abbott, points out, “Muscle and protein play a critical role in maintaining our strength, mobility, and health as we age.” Abbott's product line addresses these issues by promoting increased protein intake specifically designed to meet the requirements of this demographic.

A Holistic Approach to Nutrition

The benefits of protein consumption go beyond merely preserving muscle health. Emerging data suggests that including protein shakes in daily diets may aid in blood sugar stabilization. A recent study involving more than 9,500 users of Abbott's Lingo continuous glucose monitor demonstrated a 15% reduction in the likelihood of elevated glucose levels on days when protein shakes were consumed. This finding underscores the multifunctional role of protein in health management, particularly for those at risk of metabolic issues.

Where to Find These Products?

Currently, both Ensure Max Protein 42g and Ensure Max Protein 2 in 1 Muscle Support shakes are available exclusively at Walmart and Walmart.com through March 2026, with plans for broader distribution starting in April 2026. These products are not only focused on muscle but are also formulated to assist with overall wellness and long-term health needs.

Conclusion

Abbott’s commitment to innovating nutritional solutions reflects a significant shift in how muscle health is perceived, especially among aging populations. The new Ensure Max Protein shakes are a step forward in promoting health, strength, and mobility for adults over 40, encouraging them to take proactive steps towards their well-being. As Matt Ryan aptly portrays, healthy living is ongoing and should be taken seriously at every stage of life. Explore more about these products and their benefits at Ensure's official website.