#Japan #Tokyo #Summit #Chicken #Fried Chicken Grand Prix

Summit's Achievement at the 17th Fried Chicken Grand Prix

Summit has recently announced that its signature dish, the "Soy-Sauce Marinated Young Chicken Fried," has earned the prestigious Gold Award in the East Japan category of the 17th Fried Chicken Grand Prix, hosted by the Japan Fried Chicken Association. This annual competition aims to promote the culture of fried chicken, drawing entries from across Japan, with a total of 103 companies competing in the supermarket ready-made dishes category. Among them, 13 were awarded the Gold distinction.

A Closer Look at the Winning Dish

The winning dish, designed with the concept of providing a "gentle taste suitable for family meals," focuses on using fundamental seasonings to create a flavor profile that's appealing to all ages. The product features a specific ultra-select tamari soy sauce known for its depth of flavor and rich aroma. To enhance the overall eating experience, Summit employs a unique blend of coating flour that results in a light and crispy texture, making it incredibly easy to enjoy multiple pieces at once.

Pricing and Availability

Available at a price of 238 yen per 100 grams (including tax: 257.04 yen), the dish not only reflects quality but also represents an effort to cater to the tastes of families.

The Vision Behind the Product

According to the buyer in charge of the deli section, Toiishi, this dish was developed to complement Summit's popular "Salt Garlic Young Chicken Tatsuta-age". While the Tatsuta-age is known for its robust garlic flavor, perfect for pairing with alcoholic beverages, the soy-sauce marinated fried chicken aims to fulfill a different niche in the market. The goal was to create a dish that families would love to share, leading to its gentle flavor profile that encourages everyone to enjoy it together.

This approach has paid off, as it has now become a flagship product for the supermarket, ranking as the number one seller in their deli category.

Conclusion: Elevating Family Dining

The Gold Award at the Fried Chicken Grand Prix is not just a testament to the quality of Summit’s product but also highlights their commitment to crafting dishes that cater to the culinary preferences of families. By achieving this recognition, Summit solidifies its position as a leader in the market and offers customers an exceptional dining experience that emphasizes warmth and togetherness.

Through their innovative approach and dedication to quality, Summit continues to set the bar high in the ready-made food sector, promising not only satisfaction but also a delightful family dining experience with every meal served.