Every Man Jack and Baker Mayfield Unveil Their Newest Collaboration
In an exciting turn for fans of both quality men's grooming products and football, Every Man Jack has partnered with NFL star Baker Mayfield to launch their first-ever co-created collection. Officially announced on September 9, 2026, this limited-edition collection consists of premium body wash and antiperspirant deodorant, and it will be exclusive to Target stores nationwide and on Target.com.
The Every Man Jack x Baker Mayfield collection features three signature scents that draw inspiration from Baker's daily rituals. This innovation is not merely an endorsement; it showcases a genuine collaboration between the brand and Baker, reflecting a shared commitment to excellence. Designed for men who understand the importance of preparation, these products encapsulate the essence of hard work in every detail.
The Collection
The collection, introduced under the tagline "Wake Up Feeling Dangerous," is centered on the routines and mindset that athletes like Baker embody daily. Mayfield’s collaboration went beyond just lending his name. He actively participated in selecting scents and shaping the story behind the collection—all aiming to resonate with fans and customers alike.
The collection includes the following:
1.
Hydrating Body Wash ($8.49) - A refreshing wash that cleanses while hydrating the skin.
2.
48-Hour Sweat Control Antiperspirant ($8.49) - Specifically formulated to keep men dry and confident throughout the day.
Signature Scents
- - Tampa Two Coconut: A delightful concoction of creamy coconut mingled with vibrant citrus, capturing the essence of an ideal day.
- - Deep Shot Cedar: A warm and inviting aroma merging cedarwood with a hint of spicy notes, perfect for the meticulous man.
- - First Down Fresh: An invigorating blend of clean citrus and crisp woods designed to rejuvenate and refresh.
The Philosophy Behind the Partnership
Every Man Jack has rooted its identity in serving men who are dedicated to their routines—those who understand that every detail matters when preparing for success. "Baker has always embodied what Every Man Jack stands for—putting in the work, staying authentic, and leading with action," remarked Nicklaus Hasselberg, VP of Marketing and Omnichannel at Every Man Jack. By joining forces with Mayfield, the brand continues to expand its ethos of dedication and authenticity, moving the partnership from mere endorsement to a meaningful collaboration.
Community Commitment
In addition to showcasing the importance of personal care, the Every Man Jack x Baker Mayfield collection demonstrates a commitment to community engagement. Each product sold will see $1 donated to the Baker and Emily Mayfield Foundation, a charitable initiative focused on providing opportunities for children through education, health, and wellness initiatives. This commitment reflects Baker Mayfield's personal values and extends the impact of this collaboration into positive change.
Conclusion
Available as of now, the Every Man Jack x Baker Mayfield collection presents an excellent opportunity for men to enhance their grooming routine with products that embody a philosophy of hard work and commitment. Fans of the NFL and enthusiasts of quality men's grooming products will find a unique blend of expertly crafted formulations and engaging scents reminiscent of one of football's most dedicated players.
To get your hands on this collection, visit Target stores or browse online at Target.com. It’s not just about looking good; it’s about embodying the mindset of someone who is always ready to take on the challenge, just like Baker Mayfield himself.